The Lift Box

The Lift Box delivers a curated selection of fitness products monthly including supplements, pre-workout samples, protein snacks, energy drinks, and gym apparel. Founded in 2017 by veterans, the company has shipped over 500,000 boxes and partners with 200+ fitness brands. Each $39.95 box contains $115+ in retail value plus a t-shirt or tank top in every shipment.

The Lift Box is a veteran-owned monthly fitness subscription that delivers a curated selection of supplements, snacks, drinks, and gym apparel directly to your door. Founded in 2017 by Adam Lien near Camp Lejeune, the company has grown from packing boxes in a spare bedroom to shipping over 500,000 boxes and making the Inc. 5000 list in 2025. Co-founded with Dan, a Navy veteran of 6 years, The Lift Box maintains its military roots while partnering with 200+ fitness brands.

What sets The Lift Box apart from other fitness subscriptions is the inclusion of a t-shirt or tank top in every single box. Subscribers choose their preferred style and size, and the apparel alone covers a significant portion of the $39.95 subscription cost. The remaining 8-10 products, pre-workouts, protein samples, energy drinks, healthy snacks, and occasionally gym equipment, feel like a bonus on top of the clothing.

The company positions itself as “America’s #1 Rated Fitness Subscription Box” and operates from a warehouse in North Charleston, SC. With free shipping and no long-term commitment required, The Lift Box aims to help fitness enthusiasts discover new products without the risk of buying full-size items they might not enjoy.

Pricing Plans

Subscription Details:

• First box ships immediately after purchase
• Subsequent boxes charged on the 1st of each month
• Boxes ship the week of the 20th
• Free shipping included (US and worldwide)
• Cancel anytime via portal, email, or text

Apparel Options:

• T-shirt or Tank Top (choose at signup)
• Sizes: XS through XXXL
• Men’s and Women’s options available

What’s Included

Each monthly Lift Box contains a curated mix of fitness products:

Supplements & Samples (8-10 items):

• Pre-workout powder samples
• Protein powder samples
• BCAA or amino acid samples
• Creatine samples
• Various supplement trial sizes

Snacks & Beverages:

• Protein bars and snacks
• Healthy snack options
• Energy drinks (RTD)
• Protein drinks

Gym Gear:

• T-shirt OR tank top (every box)
• Occasionally: lifting straps, shaker cups, gym accessories
• Sometimes: socks or other apparel items

Product Discovery: With partnerships across 200+ brands, The Lift Box introduces subscribers to products they might never find on their own. This discovery model helps fitness enthusiasts expand their supplement knowledge without committing to full-size purchases of products they may not like.

How It Works

1. Subscribe: Choose your apparel preference (t-shirt or tank top) and size (XS-XXXL, men’s or women’s).

2. First Box Ships: Your initial box ships immediately after purchase with free shipping.

3. Monthly Billing: On the 1st of each month, your subscription renews automatically.

4. Monthly Shipping: Boxes ship the week of the 20th, arriving before month’s end.

5. Discover Products: Try 8-10 new fitness products and wear your new gym shirt.

6. Flexible Management: Cancel anytime through your account portal, email, or text, no hassle, no commitment.

Who It’s For

Best For:

• Fitness enthusiasts who enjoy trying new supplements
• Gym-goers who appreciate free workout apparel
• People wanting to discover new brands without full-size commitment
• Those who value quantity and variety in their subscription
• Supporters of veteran-owned businesses

Not Ideal For:

• Those with dietary restrictions (no customization available)
• People who prefer specific supplements over variety
• Anyone needing vegan, caffeine-free, or allergen-free options
• Those concerned about the F BBB rating
• Subscribers wanting full-size products rather than samples

Veteran-Owned Heritage

The Lift Box originated in 2017 atop a shoot house near Camp Lejeune when founder Adam Lien recognized the need for a better way to try new fitness products. What started with boxes packed in his spare bedroom with help from his young sons has grown into a major operation:

• 500,000+ boxes shipped since 2017
• 10,000+ boxes packed monthly
• Inc. 5000 recognition in 2025
• 200+ brand partnerships
• 10,000+ member community

Co-owner Dan, a Navy veteran of 6 years, joined through a late-night direct message that became “a lifelong business partnership and friendship.” The company has expanded to include Headlines Over Sidelines (fitness media) and Mission Ready Nutrition (supplement retail), operating from their North Charleston, SC warehouse.

Important Considerations

BBB Rating: The Lift Box currently holds an F rating from the Better Business Bureau with 3 complaints (2 unanswered). While the company has shipped over 500,000 boxes successfully, prospective subscribers should be aware of this rating. The company offers multiple cancellation methods (portal, email, text) which suggests flexibility, but verify current service quality before committing.

No Dietary Options: Unlike some fitness subscriptions, The Lift Box does not offer customization for dietary needs. If you require vegan products, are caffeine-sensitive, or need to avoid specific ingredients like whey protein or creatine, this subscription cannot accommodate those restrictions.

Apparel Sizing: Some subscribers report that t-shirts run smaller or tighter than expected. Consider ordering a size up if you prefer a looser fit.

The Lift Box offers strong value for fitness enthusiasts who enjoy trying new supplements and appreciate free gym apparel with every delivery.