The Lift Box

The Lift Box is a veteran-owned fitness subscription company that delivers curated boxes of supplements, protein snacks, energy drinks, and gym apparel to fitness enthusiasts monthly. Founded in 2017 near Camp Lejeune, the company has grown to ship over 500,000 boxes and made the Inc. 5000 list in 2025.

Company History

The Lift Box was founded in 2017 by Adam Lien (CEO) and Dan (CMO), a Navy veteran of 6 years. Starting near the Camp Lejeune military base in Jacksonville, North Carolina, the company grew rapidly within the fitness community. Their focus on delivering genuine value (8-10 products worth $115+ for $39.95) and including a t-shirt or tank top in every box helped build a loyal subscriber base. The company has partnered with over 200 fitness brands.

Products & Services

• The Lift Box: Monthly subscription with 8-10 fitness products ($39.95/month)
• Product Types: Supplement samples, pre-workout powders, protein snacks, energy drinks, and gym apparel
• Apparel: T-shirt or tank top included in every shipment (choose style and size)
• Shipping: Free shipping on all orders with no long-term commitment

What Sets Them Apart

The Lift Box stands out for its exceptional value proposition, delivering over $115 in retail products for $39.95 per month. The inclusion of a t-shirt or tank top in every box adds a tangible, wearable element that most supplement sample boxes lack. With partnerships spanning 200+ brands, each box introduces subscribers to a wide variety of fitness products they might not discover on their own. The company’s veteran roots and rapid growth (Inc. 5000 in 2025) demonstrate a solid business foundation.