Ritual Essential Vitamins

Ritual delivers science-backed daily vitamins formulated with traceable, vegan-friendly ingredients. Their transparent approach shows exactly where each ingredient comes from and why it's included. Available for women (18+, 50+), men, prenatal, and kids, with subscriptions delivered monthly in eco-friendly packaging.

Ritual launched in 2016 with a mission to reinvent vitamins through transparency and science. Founder Katerina Schneider started the company after becoming pregnant and discovering she couldn’t find a prenatal vitamin that disclosed where ingredients came from or how they were sourced.

The company has since become the #1 prenatal vitamin brand in America and expanded to serve women at different life stages, men, and children. Their approach, showing exactly which suppliers provide each ingredient and publishing third-party testing results, has set a new standard for supplement transparency in an industry historically criticized for opacity.

Pricing Plans

Product	Monthly Price	Description
Essential for Women 18+	$33/month	Core multivitamin for women
Essential for Women 50+	$35/month	Menopause-focused formula
Essential Prenatal	$35/month	#1 prenatal vitamin
Essential Postnatal	$36/month	Nursing-focused formula
Essential for Men 18+	$35/month	Men’s multivitamin
Essential for Men 50+	$35/month	Prostate and heart focus
Essential for Kids 4+	$30/month	Chewable multivitamin

All subscriptions include free shipping. 30-day money-back guarantee.

What’s Included

Each Monthly Subscription Delivers:

• 60 Capsules: 30-day supply (2 capsules daily)
• Delayed-Release Design: Capsule dissolves in small intestine for better absorption
• Mint Freshness: Internal mint tab reduces aftertaste
• Traceable Ingredients: QR code links to ingredient sourcing details

Key Nutrients (Women’s Formula):

• Folate (as methylfolate, not folic acid)
• Omega-3 DHA from microalgae (vegan)
• Vitamin D3 from lichen (vegan)
• Vitamin B12 as methylcobalamin
• Iron as ferrous bisglycinate (gentle formula)
• Vitamin K2, Vitamin E, Boron, Magnesium

What’s NOT Included: Ritual intentionally excludes nutrients most people get enough of through diet (Vitamin A, Vitamin C, Calcium) to avoid unnecessary supplementation.

How It Works

1. Choose Your Formula Based on Life Stage: Browse Ritual’s product line to find the formula matching your demographic and needs. Options include Essential for Women 18+ (core multivitamin), Essential for Women 50+ (menopause support), Essential Prenatal (pregnancy and trying-to-conceive), Essential Postnatal (nursing mothers), Essential for Men 18+ and 50+, and Essential for Kids 4+. Each formula is specifically designed for the nutritional gaps common to that demographic.

2. Review Ingredient Sourcing and Science: Before subscribing, explore Ritual’s transparency features. Each product page details exactly which nutrients are included, why they were selected, and where they’re sourced. For example, Omega-3 DHA comes from microalgae grown by Ocean Harvest in Nova Scotia, not fish oil. This level of detail helps you make informed decisions about what you’re putting in your body.

3. Subscribe and Receive First Shipment: Complete checkout to start your subscription. Your first bottle ships immediately with free shipping. Each bottle contains 60 capsules, a 30-day supply at the recommended 2 capsules daily. Subscriptions renew monthly but can be modified anytime.

4. Establish Your Daily Routine: Take 2 capsules daily, ideally with food for optimal absorption. Ritual’s delayed-release capsule design means nutrients dissolve in your small intestine rather than stomach, reducing nausea common with iron supplements. Many users prefer morning intake, but timing is flexible based on your schedule.

5. Experience the Mint Freshness Feature: Each capsule contains an internal mint tab designed to make supplementation more pleasant and reduce omega-3 aftertaste. The mint sensation activates when the capsule contacts moisture in your mouth, swallow quickly if you find it too strong, or enjoy the fresh taste if you appreciate it.

6. Scan QR Code to Track Sourcing: Use your phone to scan the QR code on your bottle. This links to Ritual’s ingredient tracing system where you can explore exactly where each nutrient in your formula comes from, review third-party testing results, and understand the science behind formulation decisions.

7. Monitor and Assess Results: Track how you feel over the first 30 days. Many users report improved energy and reduced nutrient deficiency symptoms within 2-4 weeks. Keep in mind that vitamins support overall health rather than providing immediate noticeable effects, consistency matters more than short-term observation.

8. Manage Subscription Flexibly: Log into your Ritual account to skip upcoming months, pause your subscription for extended breaks, or cancel entirely. All changes take effect immediately. If you’re unsatisfied with your first bottle, Ritual offers a 30-day money-back guarantee, return for a full refund, no questions asked.

Who It’s For

Perfect For:

• Health-conscious consumers who research supplements carefully
• Pregnant women seeking clean, traceable prenatal vitamins
• Vegans who need plant-based vitamin sources
• Those with sensitive stomachs (gentle iron formula)
• People who value knowing exactly what they’re putting in their body

Consider Alternatives If:

• Budget is primary concern (Ritual is premium priced)
• You prefer comprehensive formulas with all vitamins/minerals
• You dislike the mint taste/sensation
• You want condition-specific supplements (sleep, energy, etc.)
• You prefer to buy vitamins as needed rather than subscribe

Transparency Standards

Ritual’s approach to transparency includes:

Traceable Supply Chain: Each ingredient comes from named suppliers. For example, their Omega-3 DHA comes from microalgae grown in Nova Scotia by Ocean Harvest.

Third-Party Testing: Products undergo testing for purity, potency, and contaminants. Many products carry USP verification.

Published Research: Ritual publishes clinical studies on their website and explains the science behind each ingredient inclusion.

What’s Out: They explain what they DON’T include (unnecessary fillers, synthetic colors, ingredients most people don’t need) as clearly as what they do include.