AG1 vs Ritual: Same Rating, Opposite Reasons

The Bottom Line

AG1 and Ritual both rate 3.5 on our scale. They arrive there from opposite directions, and which one suits you depends entirely on which kind of risk you would rather take.

• AG1 has genuinely satisfied customers, with a Trustpilot score of 4.3 across about 2,900 reviews. Its complaint handling is poor enough to earn a BBB grade of D-, and that grade is what caps its rating at 3.5. Without it, it would rate 4.0.
• Ritual has the opposite profile: a BBB grade of A+, meaning complaints get answered, alongside a Trustpilot score of 2.8 from about 160 reviews. That score is what caps it. Uncapped it would rate 4.2.

Ritual also costs less than half as much, at $33 a month against $79.

If you want the short version: most people should start with Ritual on price alone. AG1 earns its premium only if you specifically want a greens powder rather than a multivitamin, and you should know what its complaints record looks like first.

The Two Scores Measure Different Things

This comparison is the clearest illustration in our catalogue of why we use two independent sources, so it is worth being precise about what each one tells you.

Trustpilot captures how people feel about a product they chose and kept using. AG1’s 4.3 across nearly 3,000 reviews is a large, mature sample saying most subscribers are satisfied. That is real and it should count for something.

A BBB grade largely reflects how a company handles the minority who escalate a formal complaint. AG1’s D- comes from failing to respond to three of the five complaints on its file.

Note the size of that number. Five complaints is very few. A D- driven by a 60% non-response rate on five complaints is a different thing from a D- driven by hundreds of unanswered ones. It says the process is neglected, not that the company is drowning in angry customers.

We still apply the cap, because the rule is published and applied to every box rather than waived for ones with good product scores. But you should read AG1’s 3.5 as “well-liked product, inattentive complaints desk” rather than as “bad service”.

Ritual is the inverse and, in our view, the more concerning of the two. Its A+ says complaints get answered. Its 2.8 Trustpilot says a meaningful share of subscribers were not happy in the first place. A responsive company whose customers are dissatisfied is a harder problem than an unresponsive one whose customers are content.

The caveat is sample size: 160 reviews is a much thinner base than 2,900, and a score built on it can move.

What You Actually Get

These are not the same product, and the price gap is partly explained by that.

AG1 is a greens powder: one scoop in water each morning, containing 75 vitamins, minerals, probiotics, and whole-food-derived ingredients. The pitch is replacing several separate products with one drink. It is third-party tested and holds strong certifications, which is where it scores best on our factors.

Its transparency has a real limit. Much of the formula sits inside a proprietary blend, so while the ingredient list is published, the exact dose of each component is not. For a $79-a-month product, some buyers will find that unsatisfying.

Ritual is a capsule multivitamin, two a day, with delayed-release capsules designed to be taken without food. Its distinguishing feature is traceability: it publishes the named supplier and origin of each ingredient along with the dose, which is why it scores 4.9 on ingredient transparency, the highest we have given in this category.

Ritual also sells formula-specific products for women, men, and prenatal use, so what you take is matched to a life stage rather than being one universal blend.

The Price Gap Is Larger Than It Looks

Over a year, AG1 costs roughly $550 more.

That is not automatically bad value. A greens powder aiming to cover what several products would is doing more work than a multivitamin, and if it genuinely replaces two or three purchases the comparison narrows. But it only narrows if you were actually buying those other products.

Worth knowing about AG1’s pricing: the widely quoted “around $99” figure is the one-time price, not the subscription price. On a subscription it is $79. Sources get this wrong frequently, including in ways that make it look more expensive than it is.

Testing and Certification

Both score well here, and it is the area where the supplement industry is least regulated, so it is worth knowing what each actually claims.

AG1 scores highest of the two on certifications at 4.8. It is third-party tested and holds certifications covering banned substances, which matters specifically if you are a competing athlete subject to testing. That is a narrow but genuine advantage, and it is part of what the price buys.

Ritual scores 4.5, and its strength is elsewhere. Rather than leaning on certification marks, it publishes the supplier and country of origin for each ingredient alongside the dose. You can trace a given nutrient to a named manufacturer.

These are different answers to the same problem. AG1 asks you to trust an independent tester. Ritual asks you to check the supply chain yourself. Neither is obviously better, and both are well above what most of this category offers.

Common Questions

Can I take both?

You could, and some people do, but you would be duplicating a lot of overlapping nutrients at roughly $112 a month. If you are considering that, the money is better spent asking a doctor what you are actually short of.

Is AG1 worth more than twice the price?

Only if you want the greens format specifically, or if it genuinely replaces other products you were buying. As a straight multivitamin substitute it is not, and Ritual publishes more dosing detail for less money.

Why is Ritual’s Trustpilot score so low when its BBB grade is A+?

Because they measure different things. The A+ says complaints get answered. The 2.8 says a meaningful share of subscribers were unhappy to begin with. Its 160-review sample is thin enough that the number could move, but the two signals genuinely point different ways.

Where Each One Wins

AG1 is the better choice if:

• You want a greens powder specifically, not a multivitamin
• You prefer a drink to capsules
• You are consolidating several supplements into one product
• You weight 2,900 satisfied reviewers above a complaints grade built on five cases
• Certifications and third-party testing matter more to you than per-ingredient dosing

Ritual is the better choice if:

• Price matters, and at less than half the cost it usually does
• You want to know exactly how much of each ingredient you are taking, and where it came from
• You want a formula matched to your life stage, including prenatal
• You would rather deal with a company that answers complaints
• You prefer capsules to a daily drink

What We Would Do

Start with Ritual, for a reason that has little to do with which product is better: at $33 a month you are risking roughly a third of what AG1 costs while you find out whether a daily supplement subscription is something you will actually sustain.

The most common failure in this category is not a bad product. It is bottles accumulating unopened, which is an expensive way to discover you were not going to keep it up. Test that cheaply.

Move to AG1 if you find the capsules do not suit you, or if you specifically want the greens format. Buy the one-time $99 pack first rather than subscribing, so you can try it without entering the billing relationship that generated the complaints on its BBB file.

Whichever you choose: do not prepay a long term in this category. Supplement subscriptions are where our catalogue records the most cancellation problems, and both of these companies sit in a category where six of seven boxes carry a rating cap. That is covered in full in our guide to supplement subscriptions.

One thing we are not qualified to tell you: whether either product will do anything for your health. We rate subscriptions on price, transparency, certification, and how companies treat customers. Talk to a doctor about what you should actually be taking.