AG1 (Athletic Greens)

AG1 by Athletic Greens is a comprehensive daily supplement that replaces your entire vitamin cabinet with one scoop. Packed with 75 high-quality vitamins, minerals, probiotics, and adaptogens, AG1 supports energy, immunity, gut health, and mental clarity. Simply mix with water each morning for foundational nutrition backed by science.

Athletic Greens has been a leader in the comprehensive nutrition space since 2010. AG1 was developed with input from doctors, nutritionists, and naturopaths to create a formula that addresses nutritional gaps most people face in modern diets. The brand emerged from founder Chris Ashenden’s personal health crisis, leading to years of formulation refinement until arriving at the current 52nd iteration of the AG1 formula.

The premise is simple but ambitious: replace your entire supplement cabinet with one daily scoop. Instead of juggling multivitamins, probiotics, greens powders, adaptogens, and immune support separately, AG1 combines 75 vitamins, minerals, and whole-food ingredients into a single drink. For health-conscious individuals overwhelmed by supplement complexity, AG1 offers streamlined nutrition backed by NSF Certified for Sport testing and third-party verification.

However, the $99/month price point and heavy influencer marketing have made AG1 one of the most scrutinized supplements in the wellness space. Critics question whether the proprietary blend truly delivers value compared to buying individual supplements. Supporters counter that the convenience, quality sourcing, and comprehensive coverage justify the premium. The truth likely depends on your current supplement spending and health priorities.

Pricing Plans

AG1 offers three subscription options, all at premium price points:

Plan	Monthly Cost	Servings	Per-Serving Cost	Best For
Monthly Pouch	$99/month	30 servings	$3.30/serving	Standard users
Monthly Travel Packs	$109/month	30 travel packs	$3.63/serving	Frequent travelers
Double Monthly	$179/month	60 servings	$2.98/serving	Couples or heavy users

First Order Bonuses (all plans):

• Premium stainless steel shaker bottle ($20 value)
• 1-year supply of Vitamin D3+K2 liquid drops ($45 value)
• 5 free AG1 travel packs ($15 value)
• Free shipping on all future deliveries
• Total bonus value: ~$80

Payment Options:

• Monthly subscriptions (cancel anytime)
• No prepay discounts currently offered
• 90-day money-back guarantee applies to all plans

At $99/month, AG1 costs significantly more than basic multivitamins ($10-30/month) but potentially less than buying premium versions of each component separately. If you currently take a quality multivitamin ($30), probiotic ($40), greens powder ($50), and adaptogen supplement ($30), you’re already spending $150/month - making AG1 a consolidation savings.

What’s Included

Every AG1 subscription delivers:

AG1 Powder (30-Day Supply): One scoop (12g) contains 75 ingredients across multiple categories - vitamins (A, C, D, E, K, B-complex), minerals (zinc, selenium, chromium), prebiotics and probiotics (7.2 billion CFUs from Lactobacillus and Bifidobacterium strains), digestive enzymes (bromelain, papain), adaptogens (ashwagandha, rhodiola), antioxidants (milk thistle, grape seed extract), and whole-food sourced nutrients from spirulina, chlorella, and various fruit/vegetable extracts.

Premium Shaker Bottle: First-time subscribers receive a custom AG1 shaker with measurement markings and a secure lid. The bottle design ensures proper mixing without clumps - critical since AG1’s powder texture requires vigorous shaking.

Vitamin D3+K2 Supplement: Every new subscriber receives a full year’s supply of liquid Vitamin D3 (1000 IU) and K2 (20mcg) drops. These work synergistically with AG1’s minerals to support bone health and immune function. This bonus alone adds significant value to your first order.

Travel Packs: First order includes 5 single-serving travel packs - convenient for trips, office use, or gym bags. Monthly Travel Pack subscriptions provide 30 individual packets instead of bulk powder.

Digital Resources: Access to the AG1 app includes habit tracking, educational content about ingredients, recipe ideas (AG1 blended into smoothies), and a community forum. The app helps track consistency - important since nutritional supplements require regular use to show benefits.

90-Day Money-Back Guarantee: Unlike typical 30-day guarantees, AG1 offers 90 days to evaluate results. This extended window recognizes that nutritional changes take time to manifest. If unsatisfied, request a refund for a full return of your first order cost.

How It Works

Incorporating AG1 into your routine follows a straightforward daily ritual:

1. Subscribe and Receive Welcome Kit: Order through the AG1 website, selecting your preferred format (pouch or travel packs). Your first shipment arrives within 5-7 business days and includes the powder, shaker bottle, Vitamin D3+K2 drops, and bonus travel packs.

2. Prepare Your Daily Serving: Each morning (or at your preferred time), add one scoop of AG1 powder to 8-12 oz of cold water in your shaker bottle. The powder is bright green with a grassy, slightly sweet flavor. Some find it pleasant, others describe it as an acquired taste. Shake vigorously for 20-30 seconds until fully mixed.

3. Drink Within 10 Minutes: AG1 is best consumed shortly after mixing, as the powder can settle and taste can change if left sitting. Most users drink it first thing in the morning on an empty stomach for maximum absorption, though any time of day works.

4. Take D3+K2 Drops: Immediately after your AG1, take the recommended dose of the Vitamin D3+K2 drops (typically 1ml or one full dropper). These can be taken directly or mixed into your AG1 drink.

5. Store Properly: Keep your AG1 pouch sealed in a cool, dry place away from direct sunlight. The powder is sensitive to moisture and heat, which can degrade nutrient potency. Some users refrigerate it, though this isn’t required.

6. Track Your Progress: Use the AG1 app to log daily consumption and note any changes in energy, digestion, or overall well-being. Because AG1 contains numerous ingredients, effects vary - some report immediate energy boosts, while others notice gradual improvements in skin clarity, digestion regularity, or immune resilience over weeks.

7. Automatic Monthly Deliveries: Your subscription renews monthly, with shipments arriving automatically. You’ll receive email notifications before each delivery and can modify, pause, or skip shipments through your account dashboard.

8. Adjust or Cancel: Manage your subscription online anytime. Pause if you accumulate excess supply, cancel if it’s not meeting expectations (within 90 days for refund), or upgrade to travel packs or double-servings based on usage patterns.

Timing Matters: While AG1 can be taken any time, many nutritionists recommend morning consumption on an empty stomach for optimal nutrient absorption. The probiotics, in particular, survive better in less acidic stomach environments before food intake.

Who It’s For

Best For:

• Supplement Simplifiers: People currently taking 5+ different supplements who want to consolidate
• Busy Professionals: Those seeking nutritional insurance without meal planning complexity
• Athletes and Fitness Enthusiasts: NSF Certified for Sport designation ensures no banned substances
• Digestive Health Seekers: The probiotic and prebiotic blend supports gut microbiome health
• Travelers: Travel packs make maintaining nutrition routine easier on the road
• Preventive Health Investors: Those willing to pay premium prices for potentially reduced future health costs
• Transparent Ingredient Seekers: While proprietary blend, AG1 lists all 75 ingredients openly

Not Ideal For:

• Budget-Conscious Shoppers: At $99/month, significantly more expensive than basic multivitamins
• Targeted Supplement Needs: If you need therapeutic doses of specific nutrients (high vitamin D, mega-dose fish oil), AG1’s broad approach won’t suffice
• Flavor-Sensitive Individuals: The grassy, earthy taste is polarizing - some love it, others can’t tolerate it despite the 90-day guarantee
• Proprietary Blend Skeptics: While all ingredients are listed, exact amounts of each aren’t disclosed (beyond vitamin/mineral percentages)
• Those Seeking Clinical Studies: AG1 ingredients individually have research support, but the complete formula lacks extensive independent clinical trials
• Casual Supplement Users: If you’re fine with occasional vitamin use, daily $3.30 servings may feel excessive

The Value Equation: Whether AG1 is “worth it” depends entirely on your alternative. If you’re comparing to a $15 generic multivitamin, probably not. If you’re already spending $100+ monthly on quality probiotics, greens, adaptogens, and vitamins separately, AG1 consolidates your stack with less hassle. The NSF Certified for Sport designation adds value for athletes who must avoid banned substances.

The 4.2 Trustpilot rating (1,748 reviews) and F BBB rating reflect mixed experiences. While customer satisfaction is generally positive, the lack of BBB accreditation and poor BBB rating suggest some business practice concerns. Common complaints focus on taste, price, and whether health benefits justify the cost. Positive reviews emphasize improved energy, better digestion, and the convenience of simplified supplementation.

AG1’s heavy podcast and influencer marketing creates skepticism - is the product genuinely superior, or are you paying for advertising costs? The 90-day guarantee offers a risk-free trial period to evaluate for yourself. After three months of consistent use, you’ll have clarity on whether AG1 delivers measurable value for your specific health goals.