Clean-label daily vitamins with traceable ingredients, designed for women, men, and prenatal needs with third-party testing.
Ritual launched in 2016 with a mission to reinvent vitamins through transparency and science. Founder Katerina Schneider started the company after becoming pregnant and discovering she couldn’t find a prenatal vitamin that disclosed where ingredients came from or how they were sourced. Ritual has since become the #1 prenatal vitamin brand in America.
Ritual’s mission is to create vitamins you can trust and actually understand. The company believes transparency should be the standard, not the exception, in the supplement industry. Every ingredient is traceable to named suppliers, and all formulations are based on scientific evidence of what most people actually need, not marketing hype about what sells.
Ritual offers science-backed vitamins for different life stages:
All products are vegan, gluten-free, and free from artificial colorants and synthetic fillers.
Ritual differentiates through industry-leading transparency. Every ingredient comes from named suppliers with traceable supply chains. QR codes on bottles link to detailed sourcing information. Third-party testing results are published on their website, with many products carrying USP verification for purity and potency.
The delayed-release capsule design (with a signature mint tab to reduce aftertaste) improves nutrient absorption. The A+ BBB rating with accreditation reflects solid business practices, though the low Trustpilot score (limited sample) warrants attention. For health-conscious consumers who want to know exactly what they’re taking and where it comes from, Ritual sets the standard for supplement transparency.
Clean-label daily vitamins with traceable ingredients, designed for women, men, and prenatal needs with third-party testing.