Picked by Wine.com

Picked by Wine.com delivers 6 expertly curated bottles based on your taste profile, drawing from over 50,000 wines. Unlike typical wine clubs limited to house brands, you access the same premium selection as Wine.com's retail catalog. Choose your price tier ($20-$40/bottle), set your red/white preferences, and receive sommelier-selected wines monthly, bi-monthly, or quarterly.

About Picked by Wine.com

Picked by Wine.com represents a fundamentally different approach to wine subscriptions. While most wine clubs operate from a limited inventory of house-produced or bulk-purchased wines, Wine.com leverages its position as America’s largest online wine retailer to offer subscribers access to their full 50,000+ wine catalog. This means your subscription boxes contain the same quality bottles you’d find shopping their retail site, wines from renowned producers across Napa, Burgundy, Tuscany, and every major wine region.

The service launched as a natural extension of Wine.com’s retail expertise, combining their massive selection with personalized curation. When you sign up, you complete a detailed taste profile covering your preferences for body, sweetness, flavor notes, and regional styles. Their sommelier team then hand-selects 6 bottles matching your profile, introducing you to wines you’d likely never discover browsing on your own.

What makes this subscription particularly appealing is the flexibility. You set your own price point (averaging $20-$40 per bottle), choose how often you want deliveries, and can skip or pause anytime. There’s no “wine of the month” forced on everyone, every box is genuinely personalized.

Pricing Plans

Picked by Wine.com uses a flexible pricing model based on your chosen price tier:

Price Tier	Per Bottle	Per Shipment (6 bottles)	Best For
Value	~$20	~$120	Budget-conscious explorers
Standard	~$25	~$150	Everyday wine drinkers
Premium	~$30	~$180	Quality-focused enthusiasts
Luxury	~$40	~$240	Collectors and special occasions

Pricing Details:

• You set your target price tier; actual prices reflect exact wine costs
• No hidden fees or markups beyond wine prices
• Free shipping on all subscription orders
• Flexible delivery: monthly, bi-monthly, or quarterly
• Skip or cancel anytime with no penalty
• StewardShip members ($59/year) get additional perks

How It Works

1. Create Your Taste Profile: Complete Wine.com’s preference quiz covering your ideal wine styles, red vs. white ratio, body preferences (light to full), sweetness levels, and flavor notes you enjoy (fruity, oaky, earthy, etc.). Indicate any varietals you want to avoid.

2. Set Your Budget: Choose your average price per bottle, ranging from $20 to $40. This determines the quality tier of wines selected for your boxes.

3. Choose Delivery Frequency: Select monthly shipments for maximum exploration, every other month for moderate consumption, or quarterly for occasional indulgence.

4. Receive Curated Selections: Wine.com’s sommelier team selects 6 bottles matching your profile from their 50,000+ wine inventory. Each shipment includes detailed tasting notes, food pairing suggestions, and critic scores.

5. Rate and Refine: After trying your wines, rate them in your account. The algorithm learns your preferences over time, improving future selections.

6. Manage Flexibly: Skip upcoming shipments, adjust your preferences, change your price tier, or cancel entirely, all from your account dashboard.

What’s Included

Every Picked by Wine.com shipment contains:

• 6 Bottles of Wine: Curated mix based on your red/white preferences
• Tasting Notes: Professional descriptions for each wine
• Food Pairing Guides: Suggested dishes to complement each bottle
• Critic Scores: Ratings from major wine publications when available
• Winery Information: Background on producers and regions

Wine Selection

The selection advantage is Wine.com’s core differentiator:

• 8,000+ Wineries: From boutique producers to famous estates
• All Major Regions: California, France, Italy, Spain, Australia, and beyond
• Every Style: Reds, whites, rosés, sparkling (though subscription focuses on still wines)
• Quality Range: From everyday drinkers to cellar-worthy bottles

Who It’s For

Perfect For:

• Wine Explorers: Those wanting to discover new wines beyond their usual picks
• Quality Seekers: Drinkers who value access to rated, reviewed wines over mystery bottles
• Flexible Subscribers: People who appreciate setting their own budget and schedule
• Convenience Lovers: Busy professionals who want great wine delivered without research
• Gift Givers: The subscription makes an impressive ongoing gift

Consider Alternatives If:

• You Prefer Smaller Quantities: 6 bottles per shipment is the minimum
• You Want Ultra-Premium Only: $40/bottle cap excludes high-end collectibles
• You Only Drink Sparkling: Subscription focuses on still wines
• You Need Local Pickup: Online-only with shipped delivery
• You’re Outside the US: Currently ships only to eligible US states

Wine Regions Featured

Picked by Wine.com draws from global wine regions:

United States:

• Napa Valley, California: Premium Cabernet Sauvignon and Chardonnay
• Sonoma County, California: Diverse varietals from Pinot to Zinfandel
• Willamette Valley, Oregon: World-class Pinot Noir
• Washington State: Excellent value Syrah and Merlot

Europe:

• Bordeaux, France: Classic blends and single varietals
• Burgundy, France: Legendary Pinot Noir and Chardonnay
• Tuscany, Italy: Sangiovese-based wines and Super Tuscans
• Rioja, Spain: Tempranillo-based reds with aging potential

Southern Hemisphere:

• Mendoza, Argentina: Bold Malbec selections
• Marlborough, New Zealand: Vibrant Sauvignon Blanc
• Barossa Valley, Australia: Rich Shiraz and GSM blends

Comparison with Wine Subscriptions

Service	Bottles	Price Range	Selection Source
Picked by Wine.com	6	$120-240	50,000+ retail wines
Winc	4	$50-80	House wines only
Firstleaf	6	$80-100	Sourced wines
Bright Cellars	4	$80-100	Algorithm-matched
Naked Wines	12	$100-150	Crowdfunded winemakers

Wine.com’s unique advantage is access to the same inventory as retail customers rather than a separate subscription-only selection. You receive wines you could research, read reviews about, and verify quality before they arrive.