Petit Vour Beauty Box

Petit Vour curates 4-5 cruelty-free, vegan beauty products monthly from indie clean beauty brands. Every product is rigorously vetted to ensure no animal testing and no animal-derived ingredients. Discover ethical skincare, makeup, haircare, and body care worth $50-80 per box.

Petit Vour has built a loyal following among consumers who take ethical beauty seriously. Founded in 2012 in San Francisco, the subscription goes beyond surface-level “clean beauty” claims with rigorous vetting that ensures every product is genuinely cruelty-free and 100% vegan. For subscribers frustrated by greenwashing and misleading labels, Petit Vour offers trustworthy discovery.

The company name (“petit vour” suggests “small indulgence” in French) reflects their philosophy: ethical beauty should be a pleasure, not a compromise. Unlike mainstream beauty boxes that include products from parent companies with questionable practices, Petit Vour verifies the entire supply chain, from ingredient sourcing through manufacturing to corporate ownership.

With 14 years in operation and a dedicated community, the service earns praise for product quality and ethical standards. The indie brand focus means some products may not suit everyone’s preferences, but the discovery element appeals to subscribers seeking alternatives to mainstream beauty that don’t require researching each brand’s ethics individually.

About Petit Vour

Petit Vour launched during the early days of the clean beauty movement, before “cruelty-free” became a marketing buzzword and before greenwashing became pervasive. Founder Madeline Alcott recognized that conscious consumers wanted more than labels, they wanted verification that their products genuinely aligned with their values.

The vetting process became Petit Vour’s core differentiator. For each potential product, the team investigates:

• Testing Practices: Does the brand or its parent company test on animals? Do they sell in markets (like mainland China) that require animal testing?
• Ingredient Sources: Are ingredients derived from animals? This includes obvious cases (lanolin, beeswax, carmine) and less obvious ones (certain vitamins, glycerin sources).
• Manufacturing: Are facilities shared with products tested on animals? Are workers treated ethically?
• Corporate Ownership: Is the “cruelty-free” brand owned by a parent company that tests on animals?

This deep vetting creates confidence that mainstream beauty boxes can’t match. When Petit Vour includes a product, subscribers know it meets standards that go beyond certification labels.

The company also operates a curated shop with 200+ vetted brands, allowing subscribers to purchase full-size versions of products they discover in boxes. This shop becomes increasingly valuable over time as subscribers identify preferred brands through the subscription.

Pricing Plans

Plan	Price	Per Box	Savings
Monthly	$23/month	$23.00	-
6-Month Prepaid	$120	$20.00	Save 13%
12-Month Prepaid	$216	$18.00	Save 22%

Free US shipping. International shipping $10-15 additional.

At $50-80+ retail value per box, the subscription offers strong value for ethically-conscious beauty enthusiasts.

What’s Included

4-5 Vetted Products Monthly:

• Mix of deluxe samples and full-size items
• All products cruelty-free and 100% vegan
• Clean ingredient formulations
• Indie and emerging brand focus

Product Categories:

• Skincare (cleansers, serums, moisturizers, masks)
• Makeup (lipsticks, eyeshadows, mascara, blush)
• Haircare (shampoos, treatments, styling products)
• Body care (lotions, scrubs, oils)

PV Points:

• Earn points on subscription and shop purchases
• Redeem for discounts on full-size products
• Points don’t expire with active subscription

Petit Vour’s Vetting Standards

Every product must meet strict criteria:

Cruelty-Free Requirements:

• No animal testing at any production stage
• No third-party animal testing
• No sales in markets requiring animal testing (e.g., mainland China)
• Parent company practices verified

Vegan Standards:

• No animal-derived ingredients
• No beeswax, lanolin, carmine, or other animal products
• Clear ingredient transparency

Clean Ingredients:

• Free from parabens, sulfates, phthalates
• No synthetic fragrances or harmful additives
• Sustainable and ethical sourcing preferred

How It Works

1. Subscribe: Choose monthly or prepaid plan
2. Complete Profile: Share skin type and beauty preferences (limited personalization)
3. Receive Monthly Box: 4-5 vetted products delivered to your door
4. Discover and Rate: Try products and provide feedback
5. Shop Favorites: Purchase full-size versions using PV Points in the curated shop

Featured Brands

Petit Vour features indie clean beauty brands including:

• Skincare: Herbivore, Osea, Pai, Ursa Major
• Makeup: Kosas, Ilia, Axiology, RMS Beauty
• Haircare: Innersense, Rahua, Josh Rosebrook
• Body Care: Meow Meow Tweet, Ursa Major, Captain Blankenship

These brands prioritize ethical sourcing, sustainable packaging, and transparent ingredients alongside cruelty-free and vegan formulations.

Understanding Vegan Beauty

For those new to vegan beauty, key distinctions matter:

Cruelty-Free vs. Vegan: “Cruelty-free” means no animal testing. “Vegan” means no animal-derived ingredients. A product can be cruelty-free but not vegan (using beeswax, for example). Petit Vour requires both.

Common Animal-Derived Ingredients: Many beauty products contain animal ingredients that aren’t obvious:

• Carmine (red pigment from insects)
• Lanolin (from sheep’s wool)
• Beeswax (in lip products, balms)
• Squalane (can be from shark liver or plant sources)
• Keratin (often from animal sources)
• Collagen (traditionally from animals, though plant-based alternatives exist)

Petit Vour eliminates the research burden, every product in every box is verified vegan, allowing subscribers to use products without ingredient scrutiny.

Clean Ingredient Standards: Beyond vegan and cruelty-free requirements, Petit Vour excludes common concerning ingredients: parabens, sulfates, phthalates, synthetic fragrances, and other additives flagged by clean beauty advocates.

PV Points Rewards Program

The loyalty program provides meaningful value for regular subscribers:

• Earning: Points accrue on subscription boxes and shop purchases
• Redemption: Apply points toward future shop purchases
• No Expiration: Points don’t expire while subscription is active
• Compound Value: Long-term subscribers accumulate significant point balances

This rewards structure creates a flywheel: discover brands through boxes, earn points, redeem for full-size purchases of favorites, earning more points. Subscribers who engage with the full Petit Vour ecosystem (box + shop) extract maximum value.

Comparison with Competitors

vs. Ipsy/Birchbox: These mainstream boxes offer stronger personalization but include products from brands with questionable testing practices or non-vegan ingredients. For subscribers prioritizing ethics over curation precision, Petit Vour is the clear choice.

vs. Clean Beauty Box: Similar ethical positioning but different brand selection and price points. Some subscribers maintain both subscriptions for maximum discovery.

vs. Goodbeing: Another clean beauty option but with less rigorous vegan verification. Petit Vour’s vetting process is more thorough for strictly vegan consumers.

Who It’s For

Perfect For:

• Committed vegans seeking beauty products aligned with their values
• Anyone who prioritizes cruelty-free verified products
• Clean beauty enthusiasts wanting indie brand discovery
• Consumers frustrated by greenwashing in mainstream beauty
• Gift-givers for ethically-minded recipients
• Those who want to shop ethical beauty without research burden

Consider Alternatives If:

• You want mainstream prestige brands (try GLOSSYBOX)
• Strong personalization is important (try IPSY)
• You prefer full-size products only (try FabFitFun)
• You have very specific skin concerns requiring targeted products
• Budget is a primary concern (try Birchbox at lower price point)
• You don’t prioritize vegan/cruelty-free verification

The 14-year track record and dedicated community reflect genuine satisfaction with product quality and ethical standards. Some subscribers find indie products hit-or-miss, but the vetting rigor and value proposition resonate with the target audience of conscious beauty consumers who want trustworthy curation.