Petit Vour

Petit Vour is a vegan and cruelty-free beauty subscription and e-commerce platform dedicated to ethical beauty. Every product is certified cruelty-free and vegan, with a focus on clean ingredients and sustainable brands that align with conscious consumer values.

Company History

Founded in 2012 in San Francisco, Petit Vour emerged from the growing demand for beauty products that align with ethical values. The founders recognized that finding truly cruelty-free and vegan beauty products was difficult and time-consuming, with many mainstream brands using misleading labeling or parent companies that still tested on animals.

Petit Vour built a rigorous vetting process for every brand and product on their platform, ensuring that “cruelty-free” and “vegan” labels are genuine rather than marketing speak. The subscription box became a discovery vehicle for their curated marketplace, introducing subscribers to indie clean beauty brands they might not find elsewhere.

Products & Services

• Petit Vour Beauty Box: Monthly subscription with 4-5 cruelty-free and vegan beauty products
• Petit Vour Shop: Curated marketplace of 200+ vetted clean beauty brands
• PV Points: Rewards program earning credits on subscription and shop purchases

What Sets Them Apart

Petit Vour’s strict vetting process sets them apart from generic “clean beauty” boxes. They verify that every product is:

• Certified cruelty-free (no animal testing at any production stage)
• 100% vegan (no animal-derived ingredients)
• Free from harmful ingredients (parabens, sulfates, phthalates, etc.)

This rigor appeals to consumers who take ethical beauty seriously and have been disappointed by greenwashing from larger brands. The focus on indie brands also introduces subscribers to discoveries unavailable at Sephora or Ulta.