Lovevery Play Kits

Lovevery delivers play kits tailored to your child's developmental stage, featuring Montessori-inspired wooden toys, books, and activities. Each kit is designed by child development experts based on brain science research, with detailed guides explaining how each item supports specific developmental milestones.

Lovevery was founded in 2015 by parents and child development experts who noticed a gap in the market for genuinely educational toys backed by science. Rather than flashy plastic toys with sounds and lights, Lovevery focuses on simple, open-ended play experiences that support specific developmental milestones.

The company has grown to serve hundreds of thousands of families, earning recognition from parenting publications and child development professionals. Their approach combines Montessori principles with modern neuroscience research, creating play experiences that are both developmentally appropriate and engaging for children.

Pricing Plans

Plan Type	Price	Kit Frequency	Savings
Subscription	$80/kit	Every 2-3 months	Best value
Single Kit Purchase	$120/kit	One-time	No commitment
Gift Subscription	$80-240	1-3 kits prepaid	Flexible

90-day trial period for first kit. Free shipping on subscriptions.

What’s Included

Each Play Kit Contains:

• 5-7 Toys: Primarily wooden, Montessori-inspired items designed for specific developmental goals
• 1-2 Books: Board books appropriate for the stage
• Play Guide: Detailed booklet explaining each item’s purpose and suggested activities
• Stage-Specific Focus: Activities targeting motor skills, cognitive development, language, and social-emotional growth

Stage Examples:

• The Looker (0-12 weeks): High-contrast cards, mirrors, and simple objects for visual development
• The Senser (5-6 months): Textured toys, cause-and-effect objects, sitting support
• The Explorer (7-8 months): Pulling toys, object permanence boxes, early problem-solving
• The Babbler (9-10 months): Language-focused toys, stacking items, movement encouragement
• The Realist (25-27 months): Pretend play, early math concepts, fine motor challenges

How It Works

1. Enter Your Child’s Birthday: Visit Lovevery’s website and input your child’s birthdate. Their system automatically calculates which developmental stage kit matches your child’s current age and abilities. If your child was premature or is developmentally ahead/behind, you can adjust the starting stage accordingly.

2. Review Your Matched Stage: Lovevery presents the recommended Play Kit for your child’s current developmental window. Each stage description explains the key milestones targeted (motor skills, cognitive development, language, social-emotional growth) and previews the types of toys included. This transparency helps you understand exactly what you’re getting before purchasing.

3. Choose Subscription or Single Kit: Decide between subscription pricing ($80/kit) with automatic delivery every 2-3 months, or single kit purchase ($120/kit) with no ongoing commitment. Subscriptions offer better value if you plan to continue through multiple stages; single kits work well for gift-giving or trial purposes.

4. Complete Checkout and Await Shipment: Enter shipping and payment information. First kits typically ship within 1-2 business days. All subscription orders include free shipping within the US. International shipping is available with additional fees.

5. Receive and Unbox Your Play Kit: When your kit arrives, unbox it with your child or set up toys in advance. Each kit contains 5-7 carefully designed toys plus 1-2 board books. Everything is packaged thoughtfully, the unboxing experience itself is designed to be special.

6. Read the Play Guide Thoroughly: Before introducing toys, review the included play guide. This detailed booklet explains the developmental purpose behind each item, suggested activities for different scenarios, and signs that your child is mastering each skill. The guide transforms random playtime into intentional developmental support.

7. Introduce Toys Gradually: Rather than presenting all toys at once, introduce 1-2 items at a time. Observe how your child interacts with each toy. Some children immediately engage while others need time to discover an item’s possibilities. The play guide includes tips for encouraging engagement with different personality types.

8. Rotate Toys Based on Interest: Lovevery recommends rotating toys to maintain novelty and interest. Put some items away and reintroduce them later, children often engage differently as they develop. The same wooden ball tracker that frustrated a 7-month-old may fascinate them at 9 months.

9. Manage Subscription Through Your Account: Log into your account to skip upcoming kits, pause your subscription for extended breaks, change shipping address, or cancel entirely. Lovevery offers a 90-day trial period for first-time subscribers, if your child doesn’t engage with the toys, you can return for a full refund within that window.

Who It’s For

Perfect For:

• Parents seeking intentional, educational play experiences
• Families following Montessori or RIE philosophies
• First-time parents wanting guidance on child development
• Gift-givers seeking premium, meaningful presents
• Parents who prefer quality wooden toys over plastic

Consider Alternatives If:

• Budget is a primary concern (toys are premium priced)
• Your child primarily engages with electronic or sensory toys
• You prefer selecting specific toys rather than curated kits
• Your child is over 4 years old (Lovevery only covers 0-4)
• You want more toys per dollar (quantity over intentional design)

Developmental Approach

Lovevery’s design philosophy centers on several principles:

Brain Science Foundation: Every toy is designed based on current understanding of infant and toddler brain development. Items target specific neural pathways and developmental windows.

Open-Ended Play: Toys encourage exploration rather than prescribed outcomes. A wooden ball tracker teaches cause-and-effect without batteries or sounds.

Appropriate Challenge: Each stage’s toys are calibrated to provide just enough challenge, not so easy they’re boring, not so hard they’re frustrating.

Parent as Guide: The play guides help parents understand child development and engage meaningfully during play, strengthening attachment while supporting learning.