Horti Plant Subscription

Horti delivers hardy houseplants along with tools and manageable care instructions designed to keep plants healthy and build your confidence as a plant parent. Choose between New to Planting, Pet-Friendly, or Horti's Pick tracks, with options to include terracotta planters or receive plants "naked" at a lower price.

Horti takes a different approach to plant subscriptions: rather than just shipping plants, they focus on building plant care confidence. Founded in 2017 in Brooklyn by Puneet Sabharwal and Bryana Sortino, the company was born from a mission to help houseplant lovers bring new life into their small New York City apartments while actually developing the skills to keep those plants alive.

Each Horti delivery includes not just a hardy plant but also manageable care instructions designed to progressively build your skills as a plant parent. The company positions itself as a source for plant education, access, and a safe space to embrace and explore nature - not just a plant retailer.

Trust Note: Horti lacks presence on Trustpilot and BBB, making independent trust verification difficult. However, 9 years in business and a physical flagship store in Brooklyn suggest business stability. Reviews are mixed - some love the educational approach, while others feel the value is underwhelming compared to local nursery shopping.

Pricing Plans

Horti offers flexible pricing with options to customize:

Plan	With Planter	Naked (plant only)
Monthly	~$36/month	~$25/month
Quarterly	Varies	Varies
6-Month	Discounted	Discounted
12-Month	Best savings	Best savings

Shipping costs may be additional depending on plan.

What’s Included with Planter Option:

• Plant in grow pot
• Terracotta planter
• Saucer
• Extra potting soil
• Care instructions

What’s Included Naked:

• Plant in grow pot
• Care instructions

What’s Included

Each Horti delivery focuses on setting you up for success:

Plant Selection:

• Hardy varieties selected for beginner success
• Matched to your chosen track (New to Planting, Pet-Friendly, Horti’s Pick)
• Progressively introduces different care techniques

Care Package (with planter option):

• Terracotta planter (classic, breathable design)
• Matching saucer for drainage
• Extra potting soil for proper planting
• Detailed, manageable care instructions

Educational Focus:

• Each delivery teaches a new aspect of plant care
• Instructions designed to build confidence over time
• Support available through website and physical store

Subscription Tracks

New to Planting: Plants selected for beginners - forgiving of missed waterings, adaptable to various light conditions, and hard to kill. Perfect for those just starting their plant journey.

Pet-Friendly: Non-toxic varieties safe for cats and dogs. Same beginner-friendly approach but with peace of mind for pet owners.

Horti’s Pick: Curated selection that may include more interesting or challenging plants. Best for those who’ve built some confidence and want variety.

Rare Plant Subscription: For collectors seeking unique varieties like:

• Philodendron Pink Princess
• Alocasia Cuprea
• Black Jewel Orchid
• Other hard-to-find species

How It Works

1. Choose Your Track: New to Planting, Pet-Friendly, or Horti’s Pick
2. Select Pot Preference: With terracotta planter or naked (plant only)
3. Pick Your Frequency: Monthly, quarterly, 6-month, or 12-month
4. Receive Hardy Plants: Deliveries include care instructions
5. Build Your Skills: Each plant teaches new care techniques
6. Get Support: Access help through website or Brooklyn store

Who It’s For

Best For:

• True Beginners: Educational approach helps develop confidence
• Budget-Conscious Plant Lovers: Lower entry point than premium services
• Those With Planters Already: Naked option saves money
• Pet Owners: Pet-Friendly track at same price (unlike competitors)
• Rare Plant Collectors: Specialty subscription for unique varieties
• Brooklyn Locals: Flagship store offers in-person support

Not Ideal For:

• Design-Forward Decorators: Terracotta pots are functional, not stylish
• Those Seeking Premium Experience: Less polished than The Sill
• Specific Plant Seekers: Can’t choose exact varieties
• Those Wanting Trust Verification: No Trustpilot/BBB presence
• International Customers: US shipping only

Comparison with Alternatives

Feature	Horti	The Sill	Local Nursery
Price	$25-36/month	$55/month	Varies
Focus	Education/confidence	Design/aesthetics	Selection
Planter	Terracotta (optional)	Ceramic (included)	Usually no
Pet-Friendly	Same price	+$2-3/month	Research yourself
Commitment	Flexible	3-6 months	None
Physical Store	Brooklyn	NYC, LA, SF	Local
Rare Plants	Separate subscription	No	Sometimes

Horti is the value-focused, education-first alternative in the plant subscription space. For those who want to actually learn plant care while building a collection, it offers a more accessible entry point than premium competitors.

Building Plant Care Confidence

The biggest barrier to successful plant parenthood isn’t access to plants, it’s confidence. Many people buy houseplants enthusiastically only to watch them decline, attributing failure to a “black thumb” rather than lack of knowledge. Horti’s approach directly addresses this psychological barrier.

Progressive Skill Building: Rather than throwing beginners into complex care routines, Horti’s subscriptions start with forgiving plants that tolerate missed waterings and imperfect light. As subscribers succeed with these hardy varieties, they build confidence to try more demanding species. This graduated approach mirrors how people actually develop skills, through achievable wins that compound into competence.

Education Over Accumulation: Unlike subscriptions that simply deliver products, Horti emphasizes the learning component. Each delivery includes care instructions tailored to the specific plant, teaching watering schedules, light requirements, and common problems to watch for. Over time, subscribers develop intuition for plant needs rather than just following rules.

The Local Support Advantage: For subscribers near Brooklyn, Horti’s physical store provides something no online-only subscription can: in-person support. Struggling with a plant? Bring it in. Want hands-on guidance? Attend a workshop. This hybrid model bridges the gap between digital convenience and tangible plant care community.

Value vs. Experience: Some reviewers note that Horti’s plants and pots can feel underwhelming compared to local nursery shopping. This critique misses the point: you’re not just buying plants, you’re buying a structured learning experience with curated selections matched to your development as a plant parent. For those who value education and confidence-building over pure plant accumulation, this approach offers genuine worth beyond the physical products.