Horti

Horti is a plant subscription service for people who want to create and care for indoor gardens. Each month they send customers hardy plants along with tools and manageable care instructions designed to keep plants healthy and build confidence in plant care.

Company History

Horti was founded in June 2017 by Puneet Sabharwal (CEO) and Bryana Sortino (COO) in Brooklyn, New York. The company was born from a mission to help houseplant lovers bring new life into their small New York City apartments at a time when the urban plant trend was taking off but resources for new plant parents were scarce.

Since its founding, Horti has positioned itself as more than just a plant retailer - it’s a source for plant education, access, and a safe space to embrace and explore nature. The company has grown from a subscription-only model to include retail operations, culminating in the opening of Horti PLAY, a 5,000 square-foot plant showroom in Williamsburg that has become one of the largest plant stores in all five New York City boroughs.

Products & Services

• Monthly Plant Subscription: Hardy plants delivered with tools and care instructions (starting at $25-36/month)
• New to Planting Box: Beginner-friendly plants selected for easy care
• Pet-Friendly Box: Non-toxic plants safe for cats and dogs
• Horti’s Pick: Curated selection chosen by their plant experts
• Rare Plant Subscription: Hard-to-find species like Philodendron Pink Princess and Alocasia Cuprea
• Gift Subscriptions: 3-month and 6-month options
• Horti PLAY: Flagship Brooklyn plant store with educational workshops

What Sets Them Apart

Horti focuses specifically on building plant care confidence, especially for first-time plant parents. Unlike services that simply ship plants, Horti approaches each delivery as an educational experience. Plants come with detailed care instructions, and the subscription is designed to progressively introduce subscribers to different plant care techniques and varieties.

The company’s inclusion of terracotta pots and extra soil with each delivery (unless subscribers opt for “naked” plants at a lower price) means subscribers receive everything needed to properly pot and care for their new plant immediately upon arrival. This turnkey approach removes barriers for beginners who might not have potting supplies on hand.