Rootine

Rootine is a precision nutrition company that creates truly personalized vitamin formulas based on your unique biology. Unlike generic multivitamins, Rootine uses DNA analysis, blood biomarker testing, and lifestyle assessments to formulate supplements tailored specifically to your body’s needs.

Company History

Founded in 2018 by a team of scientists and wellness experts, Rootine emerged from the realization that one-size-fits-all vitamins ignore the fundamental truth that everyone’s nutritional needs are different. The company developed proprietary algorithms backed by over 400 peer-reviewed clinical studies to translate genetic and biomarker data into personalized nutrient recommendations. In February 2025, Rootine was acquired by Rhodium, expanding its reach in the personalized wellness space.

Products & Services

Rootine offers a comprehensive personalized nutrition system:

• Smart Multivitamin: Daily personalized vitamin packs with 18 vital nutrients in precise doses based on your biology (~$94/month)
• DNA Test: Nutrigenetic analysis to identify how your genes affect nutrient absorption and needs ($115-125)
• Blood Tests: Vitamin and mineral blood panels to measure current levels ($126-149 each)
• Cortisol Test: Stress hormone analysis for optimized supplementation ($118-139)

What Sets Them Apart

Rootine’s core innovation is their microbead delivery system, tiny slow-release beads that replace traditional capsules for better absorption and more precise dosing. Each daily pack contains exactly the nutrients your body needs based on hard data, not guesswork. The company’s algorithm considers over 50 data points from your DNA, blood work, and lifestyle to create a formula that’s genuinely unique to you. Quarterly blood retesting allows continuous optimization as your needs change.