Ollie

Ollie launched in 2016 with a mission to bring human-grade nutrition to dogs, challenging the assumption that pets should eat highly processed kibble. Founded by former tech executives who experienced firsthand how fresh food transformed their own dogs’ health, Ollie has grown to serve hundreds of thousands of dogs nationwide with personalized, freshly cooked meals.

Company Mission

Ollie’s mission is to help dogs live longer, healthier lives through real food. Every recipe is formulated by board-certified veterinary nutritionists using human-grade ingredients that meet USDA standards for human consumption. The company believes dogs deserve the same quality of food their owners eat.

Products & Services

Ollie offers a single fresh dog food subscription customized to each dog:

• Beef Recipe: With sweet potatoes, peas, and kale
• Chicken Recipe: With carrots, rice, and spinach
• Turkey Recipe: With butternut squash, kale, and blueberries
• Lamb Recipe: With cranberries, butternut squash, and kale

All meals are pre-portioned based on each dog’s calculated caloric needs and delivered frozen. Plans support full Ollie feeding or mixed feeding with kibble to reduce costs.

What Sets Them Apart

Ollie differentiates through genuine human-grade certification and veterinary nutritionist oversight. Unlike many “fresh” pet foods that use feed-grade ingredients, Ollie’s ingredients meet USDA standards for human consumption. Every recipe is gently cooked (not extruded like kibble) to preserve nutrients.

The personalization model also distinguishes Ollie. After completing a detailed profile about your dog’s breed, age, weight, activity level, and health conditions, Ollie calculates exact daily caloric needs and pre-portions each meal accordingly. This eliminates the guesswork of feeding the right amount and ensures complete nutrition from day one.