Factor

Factor (originally Factor 75) was founded in 2013 to solve the problem of healthy eating for busy professionals who lack time to cook. The company was acquired by HelloFresh in 2020 and has since become the leading prepared meal delivery service in the US, shipping over 1 million meals weekly.

Company Mission

Factor’s mission is to make healthy eating effortless by delivering chef-prepared, dietitian-approved meals that require zero cooking. Every meal arrives fresh (not frozen) and ready to heat and eat in 2 minutes, eliminating barriers between busy schedules and nutritious food.

Products & Services

Factor offers a single subscription service with flexible meal plans:

• Weekly Meal Plans: Choose from 6, 8, 10, 12, 14, or 18 meals per week
• 35+ Weekly Options: Rotating menu across Keto, Calorie Smart, Protein Plus, Vegan & Veggie, and Chef’s Choice categories
• Add-Ons: Breakfast options, snacks, smoothies, protein packs, and cold-pressed juices

All meals are prepared by professional chefs, arrive fresh in refrigerated packaging, and stay fresh in your refrigerator for up to 7 days.

What Sets Them Apart

Factor differentiates from meal kits by eliminating cooking entirely. While HelloFresh (their parent company) requires 30-45 minutes of preparation, Factor meals are fully cooked and ready in 2 minutes. This makes Factor ideal for people who want healthy eating without any kitchen time.

The fresh (never frozen) approach also distinguishes Factor from many competitors. Fresh preparation yields better taste and texture than frozen alternatives. Combined with dietitian-approved recipes and clear macronutrient information, Factor serves both convenience-seekers and health-conscious consumers who want portion-controlled, calorie-transparent meals.