Fabletics

Fabletics was co-founded in 2013 by actress Kate Hudson, Adam Goldenberg, Don Ressler, and Ginger Ressler. Hudson owns 20% of the company and served as principal face of the brand until transitioning to an advisory role in January 2022. The company launched to make high-quality activewear accessible through a membership model offering significant discounts compared to traditional retail pricing.

Company Mission

Fabletics’ mission is to provide high-quality, stylish activewear at accessible prices through a VIP membership model. By operating both online and through 100+ brick-and-mortar stores, they aim to democratize fitness fashion and make premium workout clothing available to a broader customer base than traditional athletic brands.

Products & Services

Fabletics offers women’s and men’s activewear, footwear, and accessories:

• VIP Membership: $59.95/month (can skip unlimited times) for 20-50% discounts and exclusive access
• VIP Credits: Monthly $59.95 charge converts to credit redeemable on items up to $100
• Product Range: Leggings, sports bras, tops, shorts, swimwear, outerwear, shoes, and accessories
• Fabletics FIT: 24/7 access to workout app included with VIP membership
• Physical Stores: 100+ locations plus online shopping

The company surpassed $500 million in annual revenue in 2020 with over 2 million VIP members. In April 2020, Fabletics expanded to menswear, signing Kevin Hart as investor and brand face.

What Sets Them Apart

Fabletics differentiates through celebrity backing (Kate Hudson, Kevin Hart) and a membership model providing substantial discounts (20-50% off) compared to traditional activewear retail. The quality and fit of the activewear receive consistent praise in reviews, with many customers reporting items hold up well through extensive use and washing. The unlimited skip feature allows members to pause monthly charges when not shopping, theoretically providing flexibility.

However, the VIP membership structure creates significant friction. With 146,634 Trustpilot reviews (3.7/5 stars) and BBB accreditation alongside numerous complaints, recurring issues include the membership being described as a “subscription trap” that’s difficult to cancel. Customers report charges without proper disclosure during signup, with the website making cancellation options hard to find. The 1-day cookie for affiliates and aggressive skip reminders (must act between 1st-5th of month or get charged on 6th) reflect the company’s revenue dependence on forgotten or missed skips. Return policies offering only store credit rather than refunds add to customer frustration despite quality products.