British cross stitch company founded by Sally Wilson in 2015, selling kits, patterns, and the bimonthly Caterpillar Club Box.
Caterpillar Cross Stitch was founded in 2015 by Sally Wilson, who left a legal career to build a cross stitch business. It designs its own patterns and kits and sells them worldwide from a unit at Holly Farm Business Park in Kenilworth, Warwickshire.
The company trades as Caterpillar Crafts Limited, an active UK company whose registered office matches the address on its public review profiles. Sally Wilson and Timothy Wilson are both directors.
In December 2025 a new holding company, Evermore Group Holdings Limited, was recorded as holding 75% or more of the shares. That holding company was incorporated a few weeks earlier at the same address, Sally Wilson remains a person with significant control, and both original directors remain in place.
That pattern reads as a founder-led restructure rather than a sale or a distress event, and the company’s filings are current. We record it because it is a real change of control within the last year, and we flag that our reading of it comes from company filings rather than from any announcement.
The kits use named materials rather than unbranded substitutes: DMC stranded cotton and Zweigart aida, with a pre-sorted thread holder and a professionally printed colour chart. Designs are the company’s own rather than licensed, and the bimonthly box is built around beginner-friendly full cross stitch, which makes it unusually approachable for people starting the craft.
Bimonthly cross stitch subscription from a British designer, with a full kit, DMC threads, and a beginner-friendly pattern.