Veteran-founded premium coffee company committed to supporting those who love America, with a mission to hire 10,000 veterans.
Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company that roasts and sells premium coffee blends. Founded in December 2014 by Evan Hafer, a former Green Beret and CIA contractor, along with fellow veterans Jarred Taylor, Richard Ryan, and Mat Best, the company has grown into one of the most recognizable veteran-owned brands in the United States.
BRCC was born from Hafer’s passion for coffee developed during deployments overseas. What started as a small roasting operation grew rapidly, fueled by a loyal community that aligned with the company’s pro-military, pro-first-responder values. The company went public via SPAC in 2022 and trades on the NYSE under the ticker BRCC. As of 2017, approximately 70-75% of employees were veterans, and the company has committed to hiring 10,000 veterans over time.
BRCC differentiates through its strong military heritage and community-driven brand identity. Every purchase supports veteran employment initiatives. The company offers a wide range of roast profiles from smooth light roasts to bold dark blends, all roasted in-house. However, recent fulfillment issues (1.5 Trustpilot, F BBB) have impacted the customer experience, and the company is working through a warehouse transition that has caused significant shipping delays.
Veteran-founded coffee subscription with premium roasts, 20% savings, and loyalty rewards for supporters of American values.