Black Rifle Coffee Club

Black Rifle Coffee Club delivers premium coffee from a veteran-founded company with a mission to support those who love America. Subscribers save 20% on every order with flexible delivery options, loyalty points, and access to exclusive products. Choose from a variety of roasts including whole bean, ground, and K-Cup options with customizable delivery frequency.

Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company established in December 2014 by Evan Hafer, a former Green Beret and CIA contractor, along with fellow veterans Jarred Taylor, Richard Ryan, and Mat Best. Based in Salt Lake City, Utah, the company has grown into a publicly traded business (NYSE: BRCC) with a valuation that once approached $1.7 billion. BRCC markets itself as a lifestyle brand for “people who love America,” combining premium coffee with patriotic branding and a commitment to hiring veterans.

The Coffee Club subscription offers members 20% off every order, loyalty rewards points, and flexible delivery options. Subscribers can choose from a variety of roasts in whole bean, ground, or K-Cup formats. The company’s bold marketing and veteran-focused mission have built a passionate customer base, though the brand also attracts its share of controversy and debate.

IMPORTANT WARNING: As of late 2025, Black Rifle Coffee Company is experiencing severe operational issues during a warehouse transition. Customer reviews across platforms report significant shipping delays, billing errors, and unresponsive customer service. With a 1.5/5 Trustpilot rating (1,820 reviews) and an F rating from the BBB (122 complaints, 40 unanswered), prospective subscribers should carefully consider these issues before signing up. The coffee itself receives generally positive reviews for quality, but the current fulfillment problems are significant.

Pricing Plans

Standard Coffee Club (Build Your Own)

Roast Type	Regular Price	With 20% Discount
Standard Roasts (12 oz)	$16.99	$13.59
Espresso Roasts (12 oz)	$15.99	$12.79
Flavored Coffees (12 oz)	$17.99	$14.39

Subscription Tiers (unlockable discounts):

• Free Shipping (base tier)
• 5% off
• 10% off
• 15% off

Exclusive Coffee Subscription (Coffee-of-the-Month)

Plan	Price	Details
Monthly	$28.00	Premium exotic roast + unique bag design + sticker

Limited spots available. Sign-ups open on 1st of each month.

Prepaid Options

Plan	Benefit
Pay As You Go	Free shipping
3 Order Prepaid	Free gift
6 Order Prepaid	One free order + free gift
12 Order Prepaid	Two free orders + free gift

Delivery Frequency Options

• Every 14 days
• Every 21 days
• Every 30 days (Most Popular)
• Every 60 days

Shipping:

• Free shipping with subscription
• Current delays: Expect 7-10 extra business days due to warehouse move

What’s Included

Black Rifle Coffee Club subscriptions include:

Format Options:

• Ground: Pre-ground for convenience
• Whole Bean: For grind-at-home freshness
• K-Cups: Compatible with Keurig machines

Roast Levels:

• Light Roast
• Medium Roast
• Dark Roast

Popular Roasts (Medium):

• Thin Blue Line ($16.99) - Buttery, Milk Chocolate, Walnut
• Five Alarm ($16.99) - Black Cherry, Dark Chocolate, Molasses
• Just Black ($16.99) - Buttery, Milk Chocolate, Walnut
• Freedom Roast ($16.99) - Buttery, Milk Chocolate, Vanilla
• CAF Roast ($16.99) - Clove, Maple Syrup, Milk Chocolate
• Fit Fuel Blend ($16.99) - Citrus, Malt, Maple Syrup
• Coffee or Die ($16.99) - Buttery, Milk Chocolate, Walnut
• Coffee Saves ($16.99) - Milk Chocolate, Nutty, Raisin
• AK-Espresso ($15.99) - Citrus, Dark Chocolate, Nutty
• Dark Chocolate ($15.99) - Rich dark chocolate notes

Specialty Options:

• Just Decaf ($16.99) - Buttery, Vanilla, Cocoa
• Hazelnut ($17.99) - Flavored
• Vanilla ($17.99) - Flavored
• Best of BRCC ($16.99) - Curated selection, different roast each month

Exclusive Coffee Subscription (Coffee-of-the-Month):

• Premium, hand-selected exotic roasts from world’s best coffee farms
• Unique bag design with special origin story
• Exclusive sticker included
• Orders processed on 28th of each month
• Limited spots available (sign-ups open 1st of each month)

How It Works

1. Choose Your Coffee: Select from whole bean, ground, or K-Cups across multiple roast levels.

2. Set Delivery Frequency: Choose how often you receive shipments - weekly, bi-weekly, monthly, or custom intervals.

3. Automatic Savings: 20% subscription discount applies automatically to every order.

4. Earn Rewards: Accumulate loyalty points redeemable for future purchases.

5. Flexible Management: Modify your subscription, swap products, skip shipments, or pause anytime through your account dashboard.

6. Cancel Anytime: No long-term commitment required.

Who It’s For

Black Rifle Coffee Club appeals most strongly to veterans and military supporters who connect with the brand’s mission and identity. Coffee drinkers who prefer bold, dark roasts will appreciate BRCC’s flavor profiles, which lean toward robust, full-bodied options rather than light or fruity varietals. Those who value supporting veteran-owned businesses find meaning in their subscription beyond the product itself. Customers seeking straightforward coffee delivery without complex curation or tasting note questionnaires will appreciate the simplicity of selecting roasts and delivery frequency. Loyal BRCC customers who already know they enjoy the products can benefit from the 20% subscription discount and loyalty rewards.

Skip the Coffee Club if you are a specialty coffee enthusiast seeking single-origin or artisan roasts, as BRCC positions itself as a lifestyle brand more than a specialty roaster. Anyone needing reliable customer service should wait, given the current major fulfillment and support issues reflected in the 1.5 Trustpilot rating. New customers are strongly encouraged to wait until these warehouse transition problems resolve before starting a subscription. Those sensitive to political branding in consumer products may find BRCC’s marketing and positioning uncomfortable. Budget-conscious shoppers should note that even with the 20% discount, BRCC maintains premium pricing compared to grocery store coffee, making it a significant ongoing expense.

Current Service Issues

As of late 2025, BRCC faces significant operational challenges:

• Trustpilot Rating: 1.5/5 stars (1,820 reviews)
• BBB Rating: F (122 complaints, 40 unanswered)
• Key Problems:
  • Orders not shipping for weeks/months
  • Continued billing despite non-delivery
  • Customer service phone, email, and chat unresponsive
  • Warehouse transition causing extended delays

Company Response: BRCC has acknowledged the issues, stating their “fulfillment process is currently being updated to improve efficiency.” They ask customers to expect an additional 5-7 business days for processing.

Recommendation: Wait for confirmed resolution of these issues before starting a new subscription. Existing subscribers should monitor their accounts carefully and dispute charges with their bank if orders fail to arrive.

Veteran Mission

Black Rifle Coffee Company was founded with a mission to support veterans:

• Veteran Employment: Committed to hiring 10,000 veterans; historically 70-75% veteran workforce
• Founded by Veterans: All four founders served in the U.S. military
• Community Support: Donates to veteran organizations and causes
• Veteran Discounts: Additional military/first responder discounts available via ID.me

The company went public in February 2022 via SPAC merger, becoming one of the few publicly traded veteran-owned coffee companies. While the mission resonates with many customers, the current operational failures have frustrated even long-time loyal subscribers who supported the brand for years.