Daily Harvest

Daily Harvest delivers frozen, plant-based meals including smoothies, harvest bowls, soups, flatbreads, and more. Just add liquid and blend or heat, most items ready in under 5 minutes. 95-98% organic ingredients with no gums, fillers, or preservatives. Now owned by Chobani (acquired May 2025).

Daily Harvest pioneered the frozen plant-based meal subscription category when founder Rachel Drori launched the service in 2015 after leaving her marketing executive roles at Gilt Groupe, American Express, and Four Seasons Hotels and Resorts. The New York-based company built its brand around convenience-meets-nutrition, delivering frozen smoothies, bowls, soups, and more that require minimal preparation, just add liquid and blend, or heat for a few minutes. All products are 95-98% organic with no gums, fillers, preservatives, or artificial ingredients.

In May 2025, Chobani acquired Daily Harvest, bringing the plant-based subscription service under the yogurt giant’s operational umbrella. This acquisition adds food safety expertise and production infrastructure following a 2022 product recall (French Lentil + Leek Crumbles) that highlighted earlier quality control gaps. The relaunched service in January 2026 introduced a new “Daily Routine” lineup focusing on functional benefits.

The core appeal remains unchanged: clean, organic, plant-based nutrition without cooking. For busy professionals and health-conscious consumers who want to eat well but lack meal prep time, Daily Harvest delivers convenient options across 100+ menu items spanning smoothies, high-protein oat bowls, harvest bowls, soups, flatbreads, functional elixirs, and bites.

Pricing Plans

Daily Harvest pricing varies by product type and order size:

Per-Item Pricing

Product Type	Price
Classic Smoothies	$8.49
High-Protein Smoothies (20g)	$9.49
High-Protein Oat Bowls (16g+)	$6.49-6.99
Harvest Bowls/Meals	$9.79-10.79
Soups	$7.99
Flatbreads	$8.99
Bites	$10.99
Functional Elixirs	Varies

Box Sizes & Discounts

Box Size	Items	Subscriber Discount
Small	9 items	$5 off ($20 off new customers)
Medium	14 items	$10 off ($25 off new customers)
Large	24 items	$25 off ($35 off new customers)

Additional Costs:

• Shipping: $9.99 flat rate
• Minimum order: $50 for subscriptions, 6 items minimum for frozen-only orders
• Orders over $100: Additional 10% off
• HSA/FSA eligible (up to 30% savings)
• Starter Box (7 smoothies): $62.99

Pricing Reality: At $7-12 per item plus shipping, Daily Harvest is premium-priced for what amounts to frozen smoothie ingredients and prepared bowls. A monthly subscription of 14 items costs approximately $120-150. This is significantly more expensive than buying organic ingredients and blending yourself.

What’s Included

Daily Harvest’s menu spans 100+ frozen plant-based items across multiple categories:

Smoothies (27+ flavors): Pre-portioned frozen fruits, vegetables, and superfoods. Add your preferred liquid (milk, juice, water) and blend. Classic smoothies contain 2-4g protein; high-protein versions (20g) cost $1 more. Flavors include Acai + Cherry, Mango + Greens, and Cacao + Avocado.

High-Protein Oat Bowls (4 flavors): 16g+ protein with plant-based protein sources. Add liquid and microwave or heat on stovetop. More filling than smoothies for breakfast replacement.

Harvest Bowls: Savory meal bowls with grains, vegetables, and plant-based proteins. Microwave or stovetop preparation. The most substantial meal options in the lineup (300-500 calories).

Soups: Hearty frozen soups ready to heat on stovetop. Clean ingredients without preservatives common in shelf-stable alternatives.

Flatbreads: Plant-based pizzas for baking. Unique frozen option not common in this category.

Functional Elixirs: Immunity and antioxidant support beverages. Part of the 2026 “Daily Routine” relaunch.

Bites: Frozen snacks for thawing and eating. Convenience-focused grab-and-go options.

What All Items Share:

• 95-98% organic ingredients
• Vegan, gluten-free, dairy-free by default
• No gums, fillers, preservatives, or artificial ingredients
• Ships frozen on dry ice
• Recyclable cups and compostable bowls

How It Works

1. Choose Box Size: Select small (9 items), medium (14 items), or large (24 items) based on household needs and freezer space. Larger orders get better per-item pricing.

2. Select Delivery Frequency: Choose weekly or monthly delivery. Most subscribers opt for monthly to avoid overwhelming freezer capacity.

3. Browse Menu: Explore 100+ options across smoothies, bowls, soups, flatbreads, and bites. Filter by dietary preferences, protein content, or functional benefits.

4. Customize Order: Select specific items to fill your box. Mix and match across categories. You can change selections each delivery cycle.

5. Receive Frozen Delivery: Items arrive frozen on dry ice in insulated packaging. Transfer immediately to freezer. Products maintain quality for months frozen.

6. Prepare and Enjoy: Follow simple instructions, blend smoothies with liquid, heat bowls in microwave or on stovetop, bake flatbreads in oven. Most items ready in under 5 minutes.

7. Manage Subscription: Pause, skip, or cancel anytime through your account. Given customer service concerns (F BBB rating), document all subscription changes.

Retail Alternative: Daily Harvest products are now available at Target, Kroger, and Costco. This allows one-time purchase without subscription commitment, recommended given operational concerns.

Who It’s For

Best For:

• Busy Health Seekers: Need nutritious options without meal prep time
• Plant-Based Lifestyles: Vegan, vegetarian, and flexitarian diets with no special requests needed
• Smoothie Enthusiasts: Pre-portioned ingredients eliminate shopping and measuring
• Freezer-Space Owners: Requires significant freezer capacity for deliveries
• Organic Prioritizers: 95-98% organic ingredients without premium grocery shopping
• Breakfast Skippers: Quick, nutritious morning options ready in minutes

Not Ideal For:

• Budget-Conscious: At $7-12 per item plus shipping, significantly more expensive than DIY alternatives
• High-Protein Needs: Standard smoothies only have 2-4g protein; high-protein versions cost more
• Customer Service Priority: F BBB rating and unresponsive support create risk when issues arise
• Full-Meal Seekers: Many items are snack-sized rather than meal-sized
• Large Appetites: Portions designed for average adults; may need multiple items per meal
• Limited Freezer Space: Monthly orders require substantial freezer capacity

The 2.9/5 Trustpilot rating (1,353 reviews) reflects polarized experiences, 53% rate 5 stars while 21% rate 1 star. Satisfied customers love the convenience and ingredient quality; dissatisfied customers cite delivery problems (thawed products, late arrivals), customer service unresponsiveness, and portion-to-price ratio concerns.

Safest Approach: Try Daily Harvest products at Target, Kroger, or Costco before committing to subscription. This avoids subscription management risks while testing if the products suit your lifestyle and palate.