FabFitFun vs Alltrue: Which Seasonal Lifestyle Box Is Worth It?

The Bottom Line

FabFitFun and Alltrue both ship seasonal boxes of full-size lifestyle products at a similar price. They are not similar bets.

• Choose FabFitFun if you want to pick what is in your box and want the lower risk of the two. Everyone customizes, on every plan.
• Choose Alltrue if sustainable and small-brand curation is the actual point for you, and only on the annual plan, because the quarterly plan gives you no say in what arrives.

We give the edge to FabFitFun. Not because the products are better, but because Alltrue carries risk that its marketing does not mention.

The Thing Alltrue Does Not Advertise

Alltrue launched in 2014 as CauseBox and rebranded in 2021. In April 2022 it shut down abruptly, laid off around 50 staff, and stopped shipping to paying subscribers. It was bought out of that collapse in July 2022 by Retention Brands and relaunched under new ownership.

The company operating today is not the one that failed, and it is genuinely shipping boxes. Reviewers received and photographed the Spring 2026 and Summer 2026 boxes, and its Trustpilot profile shows a steady flow of new reviews. This is a real business, not a parked domain.

But two things follow from that history and they belong in your decision:

Its BBB file understates the record. The current profile was opened in April 2024 and shows a B- grade with just one complaint on file. That is a clean-looking number attached to a young file. The complaint history from the 2022 collapse sits with the earlier entity and does not appear there.

Delivery complaints did not stop with the relaunch. Documented cases in 2026 describe orders placed in February that had still not arrived by May. On Trustpilot, 33% of Alltrue’s reviews are one star against 38% at five, a sharply split pattern rather than a middling average.

None of this means you will have a bad experience. It means the downside is worse than the price suggests, and you should know that before you prepay for a year.

Pricing, With the Catch

Two notes worth having before you sign up.

FabFitFun’s real price depends on commitment. The annual plan is $64.99 a box, the seasonal plan is $79.99. That is a $60 a year difference for the same product, and first-box promotions often drop the seasonal entry to around $39.99, which makes the first box misleading as a guide to what you will actually pay.

Alltrue quotes two different prices. Its homepage advertises $69.95 a box. Its own membership page says $74.95. We could not reconcile them from the public pages, and the quarterly rate is not published at all outside the checkout flow. Check the figure at checkout before you commit, because the site does not agree with itself.

On claimed retail value, treat both numbers with suspicion. These are the brands’ own valuations of their own contents, calculated at full retail on products that are frequently discounted elsewhere. They are marketing, not measurement.

Customization Is the Real Difference

This is where the two genuinely diverge, and it is the single most useful fact in this comparison.

FabFitFun lets every member choose all six products. Annual members get earlier access to the customization window, which matters because popular variants sell out, but seasonal members choose too. There are also add-on sales at heavy discounts once your window opens.

Alltrue restricts customization to annual members. Its membership page states this plainly: customization is a benefit for annual members and is not available on quarterly memberships. If you subscribe quarterly, you receive whatever is curated, with no input.

That has an awkward consequence. The cheaper, lower-commitment way into Alltrue is also the way that gives you no control, from the company with the weaker delivery record. If Alltrue appeals to you, the annual plan is the only version of it worth buying, which is also the version that puts the most money at risk up front.

What Is Actually In Each Box

FabFitFun

• Six full-size products per seasonal box
• Beauty, skincare, haircare, wellness, home, and fashion accessories
• Mostly recognisable mainstream and mid-tier brands
• Seasonal themes across Spring, Summer, Fall, and Winter
• A monthly add-on option, The Beauty Edit Box, at $29.99 for four prestige beauty items

Alltrue

• Six to eight full-size products per seasonal box
• Home goods, kitchen and storage, beauty, accessories
• Small, independent, and sustainability-positioned brands
• Choice+ add-on products at steep discounts for members
• Curation built around ethical sourcing rather than name recognition

If you already know the brands in a box, that is FabFitFun. If discovering brands you have not heard of is the appeal, that is Alltrue.

Customer Record

Neither company scores well, and it is worth understanding why they score badly in different ways.

FabFitFun sits at 2.9 out of 5 on Trustpilot from about 3,800 reviews, with 65% at five stars and 18% at one. That bimodal shape is typical of subscription boxes: people love the products and complain about billing, shipping, and support. Its BBB file is A+ and accredited since 2017, with 184 complaints over three years and 66 in the past year, all answered. BBB’s own customer reviews average 3.75 out of 5, which is notably better than its Trustpilot score.

Alltrue sits at 3.6 out of 5 from about 400 reviews. The higher average is real, but it rests on a tenth of the evidence, from a company that stopped shipping once. It replies to about 63% of negative reviews. Its BBB grade is B- and not accredited.

The honest read: FabFitFun’s worse-looking score comes from a large, mature complaint base at scale. Alltrue’s better-looking score comes from a small sample with a serious failure in its past. A higher number on fewer reviews is not the safer choice.

Who Should Choose FabFitFun?

Choose FabFitFun if you:

• Want to choose every item, on whichever plan you pick
• Prefer recognisable brands over discovery
• Want the add-on sales, which are the best value the service offers
• Are buying this as a gift and need it to arrive predictably
• Want a company that has operated continuously since 2010

Who Should Choose Alltrue?

Choose Alltrue if you:

• Genuinely want small, ethical, sustainability-focused brands
• Are willing to commit to the annual plan, since quarterly means no choice
• Prefer 6 to 8 items over 6
• Enjoy discovering brands rather than receiving ones you know
• Accept a thinner review base and a company that failed once before

Final Recommendation

For most people: FabFitFun. Full customization on every plan, a longer operating history, and a complaint process that demonstrably works. It is not a beloved service, and its Trustpilot score says so, but the failure modes are billing and shipping annoyances rather than the box not coming.

For committed ethical shoppers: Alltrue, on the annual plan only. The curation is the product, and you only get to influence it as an annual member. Go in knowing the 2022 shutdown happened, that delivery complaints continued into 2026, and that a clean BBB file on a two-year-old profile is not the same as a clean history.

Before you buy either: check the price at checkout rather than trusting the headline. FabFitFun’s first-box promotion is not the ongoing rate, and Alltrue’s two public pages disagree with each other by $5 a box.