FabFitFun vs Alltrue: Lifestyle Box Comparison

The Bottom Line

Both FabFitFun and Alltrue deliver seasonal lifestyle boxes, but with different philosophies:

• Choose FabFitFun if you want maximum customization, more products, and trendy mainstream items
• Choose Alltrue if you prioritize sustainability, ethical brands, and conscious consumption

Quick Comparison

What’s In Each Box?

FabFitFun

Each seasonal box includes:

• 8-10 full-size products
• Mix of beauty, fashion, fitness, home goods
• Trending brands and celebrity collaborations
• Seasonal themes (Spring, Summer, Fall, Winter)

Alltrue

Each seasonal box features:

• 6-8 curated products
• Sustainable and eco-friendly items
• Women-owned and BIPOC-owned brands
• Artisan and ethically-made products

Customization Experience

FabFitFun

• Annual members customize first
• Choose 5+ products from curated categories
• Add-on sales with deep discounts
• Preview box contents before shipping
• Swap unwanted items

Alltrue

• Choose 2-3 items per box
• More curated, less overwhelming
• Focus on quality over quantity
• Thoughtful product pairings

Winner: FabFitFun for control, Alltrue for curated simplicity.

Sustainability Factor

FabFitFun

• Some eco-friendly products included
• Standard packaging materials
• Mix of sustainable and mainstream brands
• No specific sustainability mission

Alltrue

• Core mission is sustainability
• B Corp certified brands prioritized
• Plastic-free and recyclable packaging
• Each box supports charitable causes
• All brands vetted for ethics

Winner: Alltrue by a significant margin for eco-conscious subscribers.

Value Comparison

FabFitFun Value

• $200+ retail value per box
• More items means more variety
• Excellent add-on sale prices
• Regular mystery bundles available

Alltrue Value

• $200+ retail value per box
• Fewer items but higher quality
• Artisan products often cost more retail
• Better for conscious consumers

Both boxes deliver excellent value, but FabFitFun offers more quantity while Alltrue focuses on quality and ethics.

Who Should Choose FabFitFun?

Choose FabFitFun if you:

• Love unboxing lots of products
• Want maximum customization
• Enjoy mainstream beauty and lifestyle brands
• Like trendy, Instagram-worthy items
• Want access to major add-on sales

Who Should Choose Alltrue?

Choose Alltrue if you:

• Prioritize sustainable shopping
• Want to support women-owned brands
• Prefer quality over quantity
• Care about ethical manufacturing
• Like discovering artisan products

Final Recommendation

For lifestyle enthusiasts: FabFitFun delivers the classic subscription box experience with tons of products and customization.

For conscious consumers: Alltrue aligns shopping with values, supporting sustainable and ethical brands.

Can’t decide? Many subscribers enjoy both, FabFitFun for fun variety and Alltrue for guilt-free discovery.