Winc

Winc (originally Club W) is a personalized wine subscription service that uses a palate profile quiz to match subscribers with wines they’re likely to enjoy. Founded in 2012, Winc makes wine exploration accessible and approachable by combining algorithmic recommendations with full customization options.

Company Mission

Winc’s mission is to demystify wine and make it accessible to everyone. By using technology to understand taste preferences and offering full control over selections, they remove the intimidation factor from wine discovery. Their goal is to help people expand their palates and find new favorites without the complexity of traditional wine shopping.

Products & Services

Winc offers flexible wine subscription options:

• Standard Plan: 4 bottles monthly - $60/month ($15 per bottle)
• Extra Plan: 6 bottles monthly - $84/month ($14 per bottle)

Subscribers can choose from Winc’s house-branded wines, partner vineyard selections, and premium options. The service includes detailed tasting notes, food pairing suggestions, and the ability to skip months or cancel anytime with no commitment.

What Sets Them Apart

Winc balances personalization with control. While their algorithm recommends wines based on your palate profile quiz, you have complete freedom to swap any recommendations for other wines in their collection. This means you’re never stuck with bottles you don’t want - every wine in your box is either algorithmically matched to your taste or hand-selected by you. The platform learns from your ratings over time, improving recommendations with each order.