Wickbox

Wickbox was created as the first luxury candle subscription service, focusing on premium, hand-crafted candles from high-end brands. The company distinguishes itself by curating candles specifically matched to each subscriber’s unique scent preferences, delivering a personalized luxury experience to your doorstep monthly.

Company History

Wickbox was founded in 2015 by Scarlett Sturgis, who combined her lifelong love of candles and home decor with her entrepreneurial spirit. After graduating college, Scarlett lived in Europe and worked as a corporate event planner, where she had opportunities to travel the world. Through these experiences, her sense of style and appreciation for affordable luxury deepened.

Scarlett built Wickbox from the ground up, leading fulfillment workflows, vendor partnerships, customer experience, and brand alignment. Her vision was to create a subscription service that brought the luxury candle boutique experience directly to subscribers’ homes, featuring candles made with lead-free wicks and eco-friendly, handcrafted waxes.

The company has been featured in Forbes, Nylon, and InStyle, and has earned recognition for its carefully curated selection of luxury candle brands.

Products & Services

• Medium Candle Box: One surprise medium luxury candle curated to your scent preferences with 30-60 hour burn time
• Large Candle Box: One surprise large luxury candle (or occasionally two medium candles) with 60-100 hour burn time
• The Shop: Members receive at least 10% off purchases of their favorite candles and accessories
• Gift Subscriptions: Multi-month gift options for candle lovers

What Sets Them Apart

Wickbox focuses exclusively on the luxury candle market, partnering with premium brands to deliver candles that typically retail for $30-50+ per candle. The personalization aspect sets them apart - each candle is selected based on the subscriber’s scent preferences, ensuring a tailored experience rather than a one-size-fits-all approach.

Beyond the product, founder Scarlett Sturgis has embedded social purpose into the company’s DNA, with a mission to use Wickbox as a vehicle to help women in crisis. This combination of luxury curation, personalization, and purpose-driven business practices creates a distinctive brand identity in the candle subscription space.