Sun Basket

Sun Basket was founded in 2014 by Adam Zbar and Justine Kelly, a James Beard Award-nominated chef. The company differentiates itself in the crowded meal kit market by focusing on organic produce, sustainably-sourced proteins, and specialized diet options.

Company Mission

Sun Basket aims to make healthy eating convenient and accessible. The company sources USDA-certified organic produce and responsibly-raised proteins, partnering with farmers who meet strict sustainability standards. Their focus on clean ingredients appeals to health-conscious consumers seeking more than just convenience.

Products & Services

Sun Basket offers several meal kit and prepared food options:

• Meal Kits: Chef-designed recipes with pre-portioned ingredients (2-4 servings)
• Fresh & Ready Meals: Fully prepared meals, ready in 6 minutes
• Proteins & Sides: A la carte organic meats and fresh sides
• Breakfast Options: Quick breakfast items for busy mornings

Dietary options include Paleo, Keto, Mediterranean, Gluten-Free, Vegetarian, Pescatarian, and Diabetes-Friendly menus.

What Sets Them Apart

Sun Basket’s commitment to organic and sustainable sourcing distinguishes it from mainstream meal kit competitors. The company offers one of the widest ranges of specialized diet options in the industry, with recipes developed by professional chefs. However, premium ingredients come at premium prices, and the company’s BBB F rating and mixed customer reviews reflect ongoing challenges with delivery reliability, subscription management, and customer service responsiveness that don’t always match the product quality.