Savage X Fenty

Savage X Fenty is the lingerie label founded by Rihanna. Its legal entity is Lavender Lingerie, LLC, based at 800 Apollo Street in El Segundo, California, and its BBB file gives a business start date of 27 June 2017.

The brand built its reputation on size inclusivity and on runway shows that treated a lingerie line as a cultural event rather than a catalogue. Commercially, though, the engine is the membership: most of what the site sells is priced two ways, once for anyone and once for members paying $69.95 a month.

Products & Services

• Lingerie, bras, underwear, sleepwear and loungewear across an unusually wide size range
• Xtra VIP membership at $69.95 a month, skippable between the 1st and 5th
• Member credits redeemable on items or sets valued up to $100, expiring after 12 months
• Stated member savings of 20% to 25% off full-price styles
• One-off purchases at non-member prices without joining

What We Would Flag

The membership is a recurring charge that a customer must actively decline every single month. Skip between the 1st and the 5th and nothing is billed; miss that window and $69.95 leaves your account. That design is legal and common, and it is also the single most complained-about mechanic in this whole category.

What the company’s own membership landing page does not spell out is the relationship between the $69.95 charge and the credits: whether the money becomes a credit you still have to spend, or a fee. Customers writing reviews describe it as the former, with one credit tied to one item. For a programme at this price, that is a disclosure gap worth naming.

Credits expiring after 12 months is the other clause to note, because it puts a deadline on money already taken.

What Sets Them Apart

The size range is real and it is the reason the brand exists. Very few lingerie labels of this scale carry the full span, and reviewers consistently name inclusivity as what keeps them subscribed.

The independent record is also strong for a company selling on a membership model: a claimed Trustpilot profile in the tens of thousands of reviews sitting in the low 4s, and a BBB A+ with accreditation held since 2018. Those numbers are shown on the box page.