Naked Wines

Naked Wines launched in the UK in 2008 with a mission to change how wine reaches consumers. Rather than traditional distribution where wines pass through importers, distributors, and retailers (each taking margin), Naked Wines connects winemakers directly with consumers through a crowdfunding model.

Company Mission

Naked Wines exists to fund independent winemakers who couldn’t otherwise access traditional distribution channels. By connecting passionate consumers directly with talented winemakers, the company delivers exclusive wines at wholesale prices while enabling artisan producers to focus on quality rather than marketing and distribution.

Products & Services

Naked Wines operates the “Angel” program:

• Angel Membership: $40/month contributed as wine credit
• 200+ Exclusive Wines: From funded winemakers worldwide
• Full Selection Control: Choose your own bottles (not curated)
• Money-Back Guarantee: Credit for any bottle you don’t love

Wine categories span reds, whites, rosé, and sparkling from California, Australia, New Zealand, France, and other regions.

What Sets Them Apart

Naked Wines’ crowdfunding model genuinely reduces prices. Angel contributions fund winemaker operations directly, equipment, grapes, production, replacing traditional bank financing. With guaranteed sales from committed subscribers, winemakers can focus on quality. Eliminating importers, distributors, and retailers removes 40-60% of typical wine markup.

The A+ BBB rating with accreditation and 18 years in business demonstrate operational stability. The model works best for regular wine drinkers who enjoy discovering independent producers and appreciate transparent pricing over traditional wine club curation.