MistoBox

MistoBox was founded in 2012 by Connor Riley and Samantha Meis, beginning as a graduate school class project at USC Marshall School of Business. The company gained national attention after securing a deal with Mark Cuban on Shark Tank, which helped fuel its expansion into a leading specialty coffee subscription service.

Company Mission

MistoBox’s mission is to help people discover amazing coffee from small-batch roasters across the country. By pairing subscribers with a human coffee curator (not just an algorithm), MistoBox provides personalized guidance through the world of specialty coffee.

Products & Services

MistoBox offers a tiered coffee subscription service:

• Basic Tier: Blends and medium-dark roasts ($14-17/bag)
• Deluxe Tier: Single-origin and espresso roasts ($17-20/bag)
• Exclusive Tier: Micro-lot and rare coffees ($20+/bag)
• Coffee Curator: Human expert who learns your preferences
• Self-Selection: Browse and choose from 600+ coffees

All coffee is roasted to order and shipped directly from partner roasters.

What Sets Them Apart

MistoBox differentiates through its human coffee curator approach. While other services use algorithms, MistoBox pairs you with an actual person who learns your preferences over time. This curator provides personalized recommendations, answers questions, and helps you explore new coffees confidently.

The company’s Shark Tank backing from Mark Cuban provided credibility and resources for growth. With 600+ coffees from artisan roasters, MistoBox offers one of the largest specialty coffee selections available through subscription.