Manscaped

Manscaped was founded in 2016 by Paul Tran with a mission to destigmatize men’s body grooming. The company has grown rapidly through aggressive marketing, celebrity endorsements, and sports sponsorships, becoming synonymous with below-the-belt grooming.

Company Mission

Manscaped’s mission is to provide men with purpose-built grooming tools designed specifically for sensitive areas. Their tagline “Refining the Gentleman” reflects their goal of making body grooming mainstream and acceptable for men.

Products & Services

Manscaped offers body grooming hardware and consumables:

• Body Trimmers: The Lawn Mower series for below-the-belt trimming
• Face Trimmers: The Beard Hedger for facial hair
• Nose/Ear Trimmers: The Weed Whacker for detail work
• Skincare: Ball deodorant, toner, moisturizer
• Hygiene: Body wash, cologne, disposable shaving mats
• VIP Subscription: Automatic blade and product replenishment

Subscription Concerns

Manscaped’s 3.1/5 Trustpilot rating includes significant complaints about the VIP subscription. Many customers report being enrolled automatically at checkout without clear consent, charged unexpectedly, and finding cancellation difficult. While the products themselves receive generally positive reviews, the subscription practices draw criticism.

The company responds that VIP enrollment is opt-in at checkout, but the selection may be pre-checked or unclear, leading to unintended subscriptions.