GLOSSYBOX

GLOSSYBOX is a global beauty subscription service delivering 5 curated beauty products monthly. Originally founded in Berlin, Germany in 2011, the brand has expanded internationally and is known for its signature pink packaging and mix of luxury, indie, and trending beauty brands.

Company History

GLOSSYBOX launched in Berlin in 2011 as part of the Rocket Internet portfolio, quickly becoming one of the first beauty subscription boxes to gain mainstream traction in Europe. The concept was simple: deliver a curated selection of premium beauty samples and full-size products in an Instagram-worthy pink box.

The brand expanded to the US, UK, and other markets throughout the 2010s. While ownership has changed hands over the years, GLOSSYBOX has maintained its position as a mid-tier beauty subscription emphasizing luxury brand discovery and seasonal limited-edition boxes.

Products & Services

• Monthly GLOSSYBOX: 5 beauty products (mix of samples and full-size) delivered monthly
• Limited Edition Boxes: Seasonal and themed boxes with higher value offerings
• GLOSSYBOX Skincare: In-house skincare line available to subscribers

What Sets Them Apart

GLOSSYBOX differentiates through packaging aesthetics and brand partnerships. The iconic pink box itself has become a selling point, often repurposed by subscribers for storage and organization. The curation tends toward luxury and prestige brands rather than indie or clean beauty, appealing to subscribers who want mainstream high-end discovery.

Limited-edition boxes around holidays and special events generate excitement and often sell out quickly, creating urgency that drives engagement beyond the regular monthly subscription.