FabFitFun

FabFitFun has transformed from a digital media company into one of the most recognized subscription box brands in the lifestyle space. With a focus on customization and full-size products, FabFitFun has built a devoted community of members who look forward to each seasonal delivery.

The FabFitFun Story

Daniel and Michael Broukhim, along with Katie Echevarria Rosen Kitchens, founded FabFitFun in 2010. The company started as an online media platform focused on beauty, fitness, and wellness content before pivoting to subscription boxes in 2013. Katie, serving as Editor-in-Chief, brought editorial expertise to curate products that resonated with the brand’s audience.

The founders recognized that women wanted to discover new products but were overwhelmed by choices. Their solution: a curated quarterly box of full-size products spanning multiple lifestyle categories, with the ability to customize selections.

Growth and Impact

Based in Los Angeles (Beverly Hills), FabFitFun has raised $94.6 million from investors including Upfront Ventures and New Enterprise Associates. The company has grown to approximately 517 employees and ships millions of boxes annually to subscribers across the United States.

FabFitFun’s emphasis on customization set it apart from competitors. Rather than receiving mystery products, members can select items that match their preferences - a feature that has driven loyalty and reduced waste.

FabFitFun Products

Seasonal Box:

• Quarterly lifestyle subscription with 6 full-size products
• Categories include beauty, wellness, fashion, fitness, and home
• Extensive customization options (more for annual members)
• Products valued at up to $350 per box

The Beauty Edit Box:

• Monthly beauty subscription launched in late 2025
• 4 full-size, fully customizable beauty products
• Features prestige brands like Rare Beauty, Patrick Ta, Glow Recipe
• FabFitFun’s first beauty-only offering

The FabFitFun Community

Beyond the boxes, FabFitFun has cultivated an engaged community through exclusive member perks: year-round sales with discounts up to 70% off, early access to new products, and an active online community where members share unboxings and styling tips.