Atlas Coffee Club

Atlas Coffee Club takes subscribers on a global coffee journey, delivering single-origin, specialty-grade beans from a different country each month. Founded in 2015 by Michael Shewmake and Jordan Rosenacker in Austin, Texas, the company has grown to serve over 100,000 customers seeking coffee exploration beyond generic grocery store offerings.

Company Mission

Atlas Coffee Club’s mission is to connect coffee lovers with the world’s best single-origin coffees while supporting sustainable farming practices. Each shipment introduces subscribers to the unique characteristics of coffee-growing regions worldwide, from Ethiopian birthplace estates to Indonesian volcanic soils to Colombian high-altitude farms.

Products & Services

Atlas Coffee Club offers a single subscription product with multiple customization options:

• Coffee Bag Subscriptions: 6 oz or 12 oz bags from different countries monthly
• Coffee Pod Subscriptions: Single-serve pods for Keurig-compatible brewers
• Roast Preferences: Light-to-medium, medium-to-dark, or all roast types
• Grind Options: Whole bean or pre-ground

All subscriptions include educational postcards with tasting notes, brewing recommendations, and cultural insights about each origin country.

What Sets Them Apart

Atlas Coffee Club differentiates through its travel-themed experience. Each shipment is more than just coffee, it’s a mini cultural journey. The detailed postcards explain the region’s coffee history, optimal brewing methods, and flavor profiles unique to that origin. This educational approach transforms coffee drinking into exploration.

The company also emphasizes ethical sourcing, with 50-60% of beans being Fair Trade certified, direct trade, or cooperative-sourced. All coffees meet the Specialty Coffee Association’s 80-point quality threshold, and beans are roasted fresh after ordering rather than sitting in warehouses.