Allure

Allure is the definitive beauty authority, published by Condé Nast since 1991. As the only beauty magazine with a dedicated research department testing thousands of products annually, Allure sets the standard for beauty journalism and product recommendations through its iconic Best of Beauty Awards.

Company History

Allure Magazine launched in 1991 under Condé Nast, quickly establishing itself as the go-to source for beauty news, trends, and product recommendations. For over three decades, the publication has influenced beauty standards and purchasing decisions through rigorous product testing and the prestigious annual Best of Beauty Awards. The Allure Beauty Box subscription service leverages this expertise, delivering editor-curated products directly to subscribers.

Products & Services

Allure offers beauty content and commerce through multiple channels:

• Allure Magazine: The flagship publication covering beauty news, trends, and reviews
• Allure Beauty Box: Monthly subscription featuring 6+ products curated by editors ($29.99/month)
• Best of Beauty Awards: Annual recognition of top beauty products across categories
• Allure Member Store: Exclusive shopping with up to 80% off for subscribers

What Sets Them Apart

Allure’s unique position as both a trusted media publication and beauty curator gives the Beauty Box distinctive credibility. Unlike subscription boxes curated by unknown buyers, Allure’s boxes contain products vetted by editors who test thousands of items annually for the magazine. The same expertise that powers the Best of Beauty Awards determines what goes into each box. Subscribers receive products from brands that value Allure’s endorsement, often including items featured in the magazine or previous award winners.